Well Done|海报/平面|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

做得好

案例简介：描述/概要这是一本要煮的书。盖上铝箔，在 100 ℃ 下烘烤 25 分钟要找出 Podravka 的秘密，你需要有一定的烹饪知识。如果这本书没有燃烧，你会发现空白页变成了一本插图小册子，里面有食谱、 advices 和关于食物的神话。哲学/解决方案这个概念是创建和制作第一份可以烹饪的年度报告。今年年度的故事是发自内心并激励人们的故事。这本小册子的故事遵循了烹饪的魔力 -- 一开始，所有的洪水都只是配料。你必须让你的心参与进来，才能从中做出美味的饭菜。这份年度报告让人们对 Podravka 是一家有爱心的公司这一事实有了新的认识。

做得好

案例简介：Description / Synopsis This is a book to be cooked. Cover is in aluminium foil, bake it for 25 minutes on 100°C. To find out the secrets of Podravka you need to have certain cooking knowledge. If the book doesn't burn you will find out that the empty pages become an illustrated booklet with recipes, advices and myths about food. Philosophy/Solution The concept was to create and produce the first annual report that can be cooked. The story of this year's annual is the story that comes out of the heart and inspires people. The story of the booklet follows the magic of cooking - at the beginning all flood is just ingredients. You have to involve your heart to make a delicious meal out of it. This annual report gives a new sense to the fact that Podravka is a company with a heart.