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布伊格电信: 闪回书脸书应用
案例简介：
布伊格电信: 闪回书脸书应用
案例简介：
Bouygues Telecom: Flashback Book Facebook App
案例简介：
Bouygues Telecom: Flashback Book Facebook App
案例简介：
布伊格电信: 闪回书脸书应用
暂无简介
Bouygues Telecom: Flashback Book Facebook App
暂无简介
基本信息
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案例详情
Bouygues Télécom asked us at DDB Paris to come up with an idea to launch their facebook platform. They wanted us to create something that would go beyond using your profile picture in a funny way, or pranking your friends with a small joke. We decided to look at the way we use facebook and found that even though we use the social networking site everyday, we forget our favorite moments we share online. So we created an app that could change that, and keep your facebook, in a book. Facebook ads engaged people to participate in the creation of their books and receive a printed copy of their statuses and photos. You could chose up to 10 friends to add into your book, as well as the desired timeframe, whether it be your birthday, wedding, or from the very beginning of your profile. After only two days we received 15.000 fans and the limited edition of 1.000 books were gone in only an hour.
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品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
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一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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