SINGTEL DATA EXSTREAM 戛纳狮 – 促销类 – B05组 入围奖 为了展示新加坡电信新升级的4G移动网络的速度和可靠性，我们让三个人:一个全国性击剑手，一个特技演员和一个街机爱好者，通过移动网络被要求执行三个精确的特技。   SINGTEL | OGILVY & MATHER SINGAPORE | 2017Promo And Activation - B05 Use of Technology Campaign Description To showcase the speed and reliability of Singtel’s newly upgraded 4G mobile network, we needed to make an invisible product, visible. So we put the network through a series of very unique tests where a second or two could prove disastrous. Three individuals: a national fencer, a stunt driver and an arcade enthusiast, were challenged to execute three precision stunts – with the mobile network over their eyes.At the heart of Data ExStream is the Data Optic Gear: A custom-built visor that houses two mobile phones over the individuals’ eyes. The phone on the outside uses its camera to video capture the live surrounding, which is transmitted to a server via Singtel 4G, before being streamed onto the phone which the individuals see. Any delay in transmission would mean a slow reaction by the individual and therefore, a failed test.   Outcome Within a month, the integrated campaign resulted in an increase in new mobile signups by 10% and re-contracts by 4% (Singtel sales data 1 month before and after campaign, 2016), including a 50% increase in intent amongst existing and non-subscribers (Millward Brown COMET Report, 2016). There was a 13% increase in overall positive conversation (Amobee Sentiment Tracker, 2016). The film alone garnered 2.5 million views across social media within 2 weeks and 4.5 million impressions, becoming the most viewed piece of content in Singtel's online history. The campaign was featured on a variety of online publications, news channels and radio shows including Mashable, Channel News Asia and YES 93.3 FM – a total of SGD 1.2 million in earned media.   Syno