SILO THEATRE IDENTITY|海报/平面|广告营销案例【ADGuider广告指南】

筒仓剧院身份

案例简介：简要解释在过去，它的活动是以展示为基础的，从本质上来说，这是暂时的。单一的颜色结合标准化的印刷方法有助于在节目、季节和公司品牌之间建立强大的视觉联系。描述客户的简报筒仓剧院在前卫前卫的剧院建立了声誉。新品牌需要加强公司的核心价值观和个性，并建立长期实力和认可。设计过程筒仓标志是通过排列名称的字母来描绘一张脸的图像来制作的。作为一种象征，它引用了希腊喜剧和悲剧面具，这些面具已经成为戏剧的普遍能指。筒仓标志是一种惊喜和震惊的面部表情; 是该公司表演挑战当代戏剧的雄心的代名词。为了推出筒仓 2012 季，制作了一系列运动图片，暗示了每部戏剧的基本主题。艺术方向参考了超现实主义的软形式和肢解肢体的专注。结果 Silo Theatre 的在线活动通过一个新的网站、博客和 Twitter/Facebook 个人资料进行了更新。因此，在线订阅逐年增加; 从 2010年的零增加到 40% 赛季的 2012。Silo 的直接接触意味着更多地宣传会外活动，并以 Silo 自己不敬的语气与新观众直接交流。网站访问者在 2012年增加到 100,000-60% 是新的。网站参与度显著增加，页面浏览量增加 30%，网站时间增加 20%。网站上的摄影已经通过 Pinterest 和设计博客传播开来，接触到更广泛的受众。

筒仓剧院身份

案例简介：Brief Explanation In the past its campaigns were show-based, which by their nature are temporary. A singular colour combined with a standardised approach to typography assisted in building a strong visual link between shows, seasons and the company’s brand. Describe the brief from the client Silo Theatre has built a reputation on edgy, avant garde theatre. The new brand needed to reinforce the core values and personality of the company as well as building long-term strength and recognition. Design Process The Silo logo mark has been made by arranging the letters of the name to depict an image of a face. As a symbol it references the Greek comedy and tragedy masks, which have become the universal signifier for theatre. The Silo logo is a facial expression of surprise and shock; synonymous with the company’s ambition to perform challenging contemporary theatre. To launch the Silo 2012 season a series of campaign images were created that hint at the underlying themes of each play. The art direction references the soft forms of surrealism and the preoccupation with dismembered limbs. Results Silo Theatre’s online presence was updated with a new website, blog and Twitter/Facebook profiles. As a result, online subscriptions have increased yearly; from nil in 2010 to 40% of the 2012 Season. Silo’s direct contact has meant increased promotion of side-events and direct communication with a new audience in Silo’s own irreverent tone. Website visitors in 2012 increased to 100,000 - 60% of which are new. Site engagement increased significantly, with an increase of 30% of pageviews and 20% increase of time on site. Photography from the website has spread through Pinterest and design blogs, reaching a wider audience.