2016 - 2017戛纳狮 – 媒体类 - B12组 – 银奖 在秘鲁，和许多国家一样，允许驾车的血液酒精浓度是0.5克/升。从这个水平上，司机的反应会受到损害，事故发生的危险也会成倍增加。为了产生对这一事实的认识，我们创建了一个横幅，邀请人们在视频播放过程中，使用一个一直存在但很少使用的功能与YouTube平台交互——播放速度慢到0.5。这是一个非常有趣的的功能，当播放速度下降到0.5，任何人在视频中的行为会非常像一个在0.5微克/ L的血液酒精的影响下的人。 #ZEROPOINTFIVEEFFECT PACIFICO INSURANCE | TRIBAL 121 | 2017Media - B12 Use of Social Platforms Execution During a week, we placed the banner in the most popular videos of YouTube, making famous people like Messi, Obama, pope Francis, and the most popular youtubers such as SoyGerman work for our campaign for free. Influencers spread the word about the campaign with the hashtag #EfectoCeroPuntoCinco (#ZeroPointFiveEffect), making it into a trending topic in Peru.   Campaign Description In Peru, as in many countries, the allowed blood alcohol limit to drive is 0.5 g/l. From that level up, the driver’s reactions are impaired and risks of suffering an accident multiply. In order to generate awareness about this fact, we created a banner that invited the people during the video playback, to interact with the platform of YouTube using a function that has always been there but very few use: playback speed slow down to 0.5. In a very fun way, this function, when slowing playback speed down to 0.5, makes anyone speaking in the video act very much like a person under the influence of 0.5 g/l of blood alcohol.   Relevancy Display banners, specially in Youtube, play a really annoying role in people lives. They interrupt what you are trying to see, without the possibility of any interaction or fun. We changed that. We created a traditional simple display banner, that encouraged people to have fun with the medium AND the content they were about to see, while gathering important information about alcohol abuse prevention, one of the biggest problems in Perú, which is the th