本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
我们的梦想
案例简介：睡眠是人们整体健康和福祉的重要组成部分。该活动的目的是鼓励芬兰人睡得更好，并注意充足的睡眠量和质量。更好的日常生活始于睡个好觉。UNEMME背后的想法是将芬兰的人们聚集在一起，让每个人都有机会从他们的梦想中创造美丽的东西。作为改善日常生活的推动者，宜家鼓励芬兰人多睡一会儿。睡眠运动的关键驱动因素之一是吸引人们参与一种收集芬兰数据的体验，让人们看到他们的睡眠实时影响集体和平静的梦想可视化，以及平静的声音和音乐。 这个概念是将个人的睡眠习惯作为一种集体体验结合在一起。Unemme是实时发展的数字艺术品，是梦想的独特反映。通过结合实时图形，web技术，流，数据，艺术和物理空间来可视化数据的一种全新方法。实时生成的可视化根据睡眠数据和一天中实际时间的节奏而变化。艺术品根据参与者插入的数据改变了其形状，颜色，运动和行为。芬兰赫尔辛基20/20为宜家打造的综合广告，类别为: 房屋、花园。
我们的梦想
案例简介：Sleep is a vital component of people’s overall health and well-being. The goal of the campaign was to encourage Finns to sleep better and to pay attention to a sufficient amount and quality of sleep. A better everyday life starts with a good night’s sleep. The idea behind UNEMME is to bring people in Finland together and give everybody a chance to create something beautiful from their dreams together. As an enabler of a better everyday life, IKEA encourages Finns to sleep more. One of the key drivers in the sleeping campaign is to attract people to participate in an experience that gathers data across Finland and allows people to see their sleep affect a collective and calming dream visualization in real-time together with calming sounds and music. The concept was to bring individual sleeping habits together as a collective experience. Unemme was a real-time evolving digital artwork, a unique reflection of dreams. A completely new way of visualizing data by combining real-time graphics, web technology, streaming, data, art and physical spaces. Realtime generated visualization changed according to the sleep data and the rhythm of actual time of the day. The artwork transformed its shapes, colors, movement and behavior based on the data inserted by participants. Integrated advertisement created by 20/20 Helsinki, Finland for IKEA, within the category: House, Garden.
Our Dream
案例简介：睡眠是人们整体健康和福祉的重要组成部分。该活动的目的是鼓励芬兰人睡得更好，并注意充足的睡眠量和质量。更好的日常生活始于睡个好觉。UNEMME背后的想法是将芬兰的人们聚集在一起，让每个人都有机会从他们的梦想中创造美丽的东西。作为改善日常生活的推动者，宜家鼓励芬兰人多睡一会儿。睡眠运动的关键驱动因素之一是吸引人们参与一种收集芬兰数据的体验，让人们看到他们的睡眠实时影响集体和平静的梦想可视化，以及平静的声音和音乐。 这个概念是将个人的睡眠习惯作为一种集体体验结合在一起。Unemme是实时发展的数字艺术品，是梦想的独特反映。通过结合实时图形，web技术，流，数据，艺术和物理空间来可视化数据的一种全新方法。实时生成的可视化根据睡眠数据和一天中实际时间的节奏而变化。艺术品根据参与者插入的数据改变了其形状，颜色，运动和行为。芬兰赫尔辛基20/20为宜家打造的综合广告，类别为: 房屋、花园。
Our Dream
案例简介：Sleep is a vital component of people’s overall health and well-being. The goal of the campaign was to encourage Finns to sleep better and to pay attention to a sufficient amount and quality of sleep. A better everyday life starts with a good night’s sleep. The idea behind UNEMME is to bring people in Finland together and give everybody a chance to create something beautiful from their dreams together. As an enabler of a better everyday life, IKEA encourages Finns to sleep more. One of the key drivers in the sleeping campaign is to attract people to participate in an experience that gathers data across Finland and allows people to see their sleep affect a collective and calming dream visualization in real-time together with calming sounds and music. The concept was to bring individual sleeping habits together as a collective experience. Unemme was a real-time evolving digital artwork, a unique reflection of dreams. A completely new way of visualizing data by combining real-time graphics, web technology, streaming, data, art and physical spaces. Realtime generated visualization changed according to the sleep data and the rhythm of actual time of the day. The artwork transformed its shapes, colors, movement and behavior based on the data inserted by participants. Integrated advertisement created by 20/20 Helsinki, Finland for IKEA, within the category: House, Garden.
我们的梦想
暂无简介
Our Dream
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
