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渣打: 八角形数字的力量
案例简介:
渣打: 八角形数字的力量
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Standard Chartered: The Power of Numbers by Octagon
案例简介:
Standard Chartered: The Power of Numbers by Octagon
案例简介:
渣打: 八角形数字的力量
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Standard Chartered: The Power of Numbers by Octagon
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Liverpool FC and its principal sponsor Standard Chartered Bank have introduced a children's book to commemorate former Liverpool player Kenny Dalgish's life.The book titled ‘Number 7 - King Kenny’ is created by Octagon’s APAC team lead from Singapore, along with children’s book writer Gavin McCormack and illustrator Evan Raditya Pratomo. The book describes the story of Kenny Dalgish who is also referred to as 'King Kenny'.The bank also launched a short film to accompany this new book produced by Milkmoney. The book is available in six languages - English, Traditional and Simplified Chinese, Bahasa Melayu, Bahasa Indonesia, Vietnamese and Korean. An audio version of the book is also available online for all fans. CreditsConcept and Creation: OctagonBen Hartman, Managing Director, APACAykan Azar, Managing Director, SEA/JapanAdam Hodge, Head of Strategy, APACLizi Hamer, Regional Creative DirectorYoky Pandowo, Regional Art DirectorTrishal Ghelani, Regional CreativeJeanette Won, Account DirectorSameer Rasheed, Account ManagerTan Yen Fenn, Senior Account ExecutiveBrenda Wong, Senior Account ExecutiveProduction: MilkmoneyMatt Taylor, Executive ProducerDarren Collins, Head of CreativeRichard Mullane, DirectorKatharine Zopolo, Producer Emma Moxhay, ProducerKelly Parry, EditorBook Production:Gavin McCormack, WriterEvan Raditya Pratomo, IllustratorClient: Standard Chartered BankMarc Davies, Senior Manager, SponsorshipsHelen Morgan, Manager, Sponsorships
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