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世界水日
案例简介：讽刺的是，世界水日应该在胡里节之后到来，但是我们决定利用这个机会将两者结合起来。胡里节是一个古老的印度教节日，主要在印度和亚洲的一些地方庆祝，庆祝新的开始: 在这个时候，大约在 3 月至 4月，春天盛开。也被称为 “色彩的节日” 、 “春天的节日” 和 “爱的节日”，这是一个人们用鲜艳的颜色玩免费庆祝的时候, 让他们沐浴在同样多彩的飞溅中。虽然最初人们用颜色互相涂抹庆祝，但最终开始包括水。也许具有 “洗去过去的罪恶” 的意义，彩色水开始大量出现，导致大量浪费。 对我们正在推广的产品来说，超强的吸水性和鲜艳的颜色结合在一起，使它更容易保存水分。节约用水有很多简单的方法 -- 我们可以在日常生活中增加一些方法，以多种形式帮助环境。 考虑到这一点，我们创造了这个简单、最小的和非常有效的创意，以不同的方式阐明了水的化学式，并强调节水实际上比阅读更容易。
世界水日
案例简介：It seems ironic that World Water Day should fall right after Holi, but we decided to take this opportunity by blending the two. An ancient Hindu festival celebrated predominantly across India and some parts of Asia, Holi celebrates new beginnings: with the spring season blossoming during this time, around March-April. Also known as the 'Festival of Colours', 'Festival of Spring' and 'Festival of Love', it's a time when people play with vibrant colors with a free-for-all-celebration, bathing them in the same colorful splash. While originally celebrated with people smearing each other with color, it eventually started to include water. Perhaps with a significance of 'washing away sins of the past', colored water began coming into the picture largely, leading to a lot of wastage. True to the product we were promoting, super absorbency and bright colors came together and made it all the more easy to conserve water. And there are so many simple ways to save water - ways we could add to our daily routine and help the environment in manifold forms. Taking this into consideration, we created this simple, minimal and highly effective creative that spells out the chemical formula of water in a different manner and emphasizes how saving water is actually easier than reading it.
World Water Day
案例简介：讽刺的是，世界水日应该在胡里节之后到来，但是我们决定利用这个机会将两者结合起来。胡里节是一个古老的印度教节日，主要在印度和亚洲的一些地方庆祝，庆祝新的开始: 在这个时候，大约在 3 月至 4月，春天盛开。也被称为 “色彩的节日” 、 “春天的节日” 和 “爱的节日”，这是一个人们用鲜艳的颜色玩免费庆祝的时候, 让他们沐浴在同样多彩的飞溅中。虽然最初人们用颜色互相涂抹庆祝，但最终开始包括水。也许具有 “洗去过去的罪恶” 的意义，彩色水开始大量出现，导致大量浪费。 对我们正在推广的产品来说，超强的吸水性和鲜艳的颜色结合在一起，使它更容易保存水分。节约用水有很多简单的方法 -- 我们可以在日常生活中增加一些方法，以多种形式帮助环境。 考虑到这一点，我们创造了这个简单、最小的和非常有效的创意，以不同的方式阐明了水的化学式，并强调节水实际上比阅读更容易。
World Water Day
案例简介：It seems ironic that World Water Day should fall right after Holi, but we decided to take this opportunity by blending the two. An ancient Hindu festival celebrated predominantly across India and some parts of Asia, Holi celebrates new beginnings: with the spring season blossoming during this time, around March-April. Also known as the 'Festival of Colours', 'Festival of Spring' and 'Festival of Love', it's a time when people play with vibrant colors with a free-for-all-celebration, bathing them in the same colorful splash. While originally celebrated with people smearing each other with color, it eventually started to include water. Perhaps with a significance of 'washing away sins of the past', colored water began coming into the picture largely, leading to a lot of wastage. True to the product we were promoting, super absorbency and bright colors came together and made it all the more easy to conserve water. And there are so many simple ways to save water - ways we could add to our daily routine and help the environment in manifold forms. Taking this into consideration, we created this simple, minimal and highly effective creative that spells out the chemical formula of water in a different manner and emphasizes how saving water is actually easier than reading it.
世界水日
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World Water Day
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