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24 小时的 Le Forza
案例简介：相关性 勒芒的 24 小时耐力赛是地球上最艰苦的 24 小时耐力赛，奥迪已经统治了多年。但是由于下一代司机不跟随勒芒，我们决定在一个人们可以观看的平台上复制勒芒 -- 美国最受欢迎的视频游戏流媒体网站 Twitch。利用渴望娱乐的巨大文化，我们与有影响力的人接触，创造了一个不可错过的现场活动，巩固了奥迪在游戏社区的地位。对于我们的目标，勒福尔扎就像看着他们最喜欢的名人在奥迪战斗了 24 小时
24 小时的 Le Forza
案例简介：Relevancy The 24 Hours of Le Mans is the most grueling 24-hour endurance race on the planet, which Audi has dominated for years. But since the next generation of drivers doesn’t follow Le Mans, we decided to replicate Le Mans on a platform where people will watch it—Twitch, the most popular video game streaming website in America. Tapping into a huge culture hungry for entertainment, we engaged with influencers to create an unskippable live event that cemented Audi in the gaming community. For our target, Le Forza was like watching their favorite celebrities battle each other for 24 hours in Audi
24 Hours of Le Forza
案例简介：相关性 勒芒的 24 小时耐力赛是地球上最艰苦的 24 小时耐力赛，奥迪已经统治了多年。但是由于下一代司机不跟随勒芒，我们决定在一个人们可以观看的平台上复制勒芒 -- 美国最受欢迎的视频游戏流媒体网站 Twitch。利用渴望娱乐的巨大文化，我们与有影响力的人接触，创造了一个不可错过的现场活动，巩固了奥迪在游戏社区的地位。对于我们的目标，勒福尔扎就像看着他们最喜欢的名人在奥迪战斗了 24 小时
24 Hours of Le Forza
案例简介：Relevancy The 24 Hours of Le Mans is the most grueling 24-hour endurance race on the planet, which Audi has dominated for years. But since the next generation of drivers doesn’t follow Le Mans, we decided to replicate Le Mans on a platform where people will watch it—Twitch, the most popular video game streaming website in America. Tapping into a huge culture hungry for entertainment, we engaged with influencers to create an unskippable live event that cemented Audi in the gaming community. For our target, Le Forza was like watching their favorite celebrities battle each other for 24 hours in Audi
24 小时的 Le Forza
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24 Hours of Le Forza
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