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    斋月没有发生的斋月运动

    案例简介:来自STC的沙特电信品牌Jawwy始终相信公平!众所周知,在斋月期间,人们做善事,和平他人,比一年中的任何时候都多。但是,它往往是 “有限的时间善良”。随着斋月的结束,贾维觉得重要的是要提醒每个人,通过确保做好事和帮助他人成为一种日常习惯,全年都要活出斋月精神。因为,说实话,把善良限制在我们一年四季都能传播公平和善良的三十天是不公平的!由于斋月往往是中东的广告大富翁,广告商投资于广告活动,今年Jawwy做了它的斋月活动…… 在斋月之后!在斋月的最后几天,发起了一系列预告片,主要竞选活动在假期刚结束时就开始了,一部在线电影展示了人们在圣月内外的行为方式。

    斋月没有发生的斋月运动

    案例简介:Jawwy, a Saudi telecom brand from STC believes in fairness at all times! And it’s well known that during Ramadan people do good deeds and heping others, more than at any other time of the year. But, it tends to be “limited time goodness.” With Ramadan ending, Jawwy felt it was important to remind everyone to live that Ramadan spirit all year long by making sure that doing good deeds and helping others becomes an everyday habit. Because, to be honest, it’s not fair to limit goodness to just thirty days when we can spread fairness and goodness all year round! Since Ramadan tends to be the advertising bonanza in the Middle East with advertisers investing in campaigns, this year Jawwy did its Ramadan campaign … after Ramadan! A series of teasers were launched during the last few days of Ramadan with the main campaign kicking-off just after the holidays with an online film showing how differently people act in and out of the holy month.

    The Ramadan Campaign That Didn't Happen in Ramadan

    案例简介:来自STC的沙特电信品牌Jawwy始终相信公平!众所周知,在斋月期间,人们做善事,和平他人,比一年中的任何时候都多。但是,它往往是 “有限的时间善良”。随着斋月的结束,贾维觉得重要的是要提醒每个人,通过确保做好事和帮助他人成为一种日常习惯,全年都要活出斋月精神。因为,说实话,把善良限制在我们一年四季都能传播公平和善良的三十天是不公平的!由于斋月往往是中东的广告大富翁,广告商投资于广告活动,今年Jawwy做了它的斋月活动…… 在斋月之后!在斋月的最后几天,发起了一系列预告片,主要竞选活动在假期刚结束时就开始了,一部在线电影展示了人们在圣月内外的行为方式。

    The Ramadan Campaign That Didn't Happen in Ramadan

    案例简介:Jawwy, a Saudi telecom brand from STC believes in fairness at all times! And it’s well known that during Ramadan people do good deeds and heping others, more than at any other time of the year. But, it tends to be “limited time goodness.” With Ramadan ending, Jawwy felt it was important to remind everyone to live that Ramadan spirit all year long by making sure that doing good deeds and helping others becomes an everyday habit. Because, to be honest, it’s not fair to limit goodness to just thirty days when we can spread fairness and goodness all year round! Since Ramadan tends to be the advertising bonanza in the Middle East with advertisers investing in campaigns, this year Jawwy did its Ramadan campaign … after Ramadan! A series of teasers were launched during the last few days of Ramadan with the main campaign kicking-off just after the holidays with an online film showing how differently people act in and out of the holy month.

    斋月没有发生的斋月运动

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    The Ramadan Campaign That Didn't Happen in Ramadan

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    广告公司: McCann

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