Divided by Screens. United by Kingfisher.|微电影,短视频|广告营销案例【ADGuider广告指南】

按屏幕划分。由翠鸟联合。

案例简介：时代是严峻的，精神是低落的，没有太多值得庆祝的。在目前的情况下，人们不可能亲自见面。技术正被用来与朋友和同事保持联系。翠鸟，这个品牌的全部目的是把人们聚集在一起，传播美好时光，在人们与不确定的时代作斗争时，他想为人们的生活增添一些欢呼和积极的精神。结果是创作了一部音乐录像带，一首歌来建立积极的社区精神，并传达出我们在一起。在允许销售白酒的情况下，翠鸟鼓励人们追赶朋友，喝啤酒，但要过屏幕。该品牌认为-时代改变。好时光不要。按屏幕划分。由翠鸟联合。这段音乐视频以真正的翠鸟风格捕捉了封锁中有趣的一面，展示了人们在家里玩得开心，通过屏幕连接，使用随机的东西来锻炼，互相恶作剧，在家里跳舞。它还包括流行的网络演员-Ahsaas Channa，Ambrish Verma，和Akashdeep Arora。经典的Oo La La曲调被重新演绎，并首次出现了一个与合唱配合的诗句部分。音乐的安排也是吉他，盘子，勺子，当然还有啤酒瓶的有趣混合。这首歌的歌词捕捉了在家中的乐趣一面，比如避免交通堵塞，穿着睡衣参加会议，在家午休。由印度温德曼 · 汤普森为翠鸟创作的电影广告，类别为: 酒精饮料。

按屏幕划分。由翠鸟联合。

案例简介：Times are grim, spirits are low, there isn’t much to celebrate. In the current scenario; it isn’t possible for people to meet in person. Technology is being harnessed to stay connected, with friends and colleagues. Kingfisher, the brand that is all about bringing people together and spreading good times, wanted to add some cheer and positivity to people’s lives as they struggle with uncertain times. The result was the creation of a music video, an anthem to build positive community spirit and convey that we’re in it together. With the sale of liquor permitted, Kingfisher encouraged people to catch up with friends and have beer, but over screens. The brand believes that - Times Change. Good Times don’t. Divided by Screens. United by Kingfisher. The music video captures the fun side of the lockdown in true Kingfisher style, showcasing people having fun in their homes, connecting over screens, using random things to workout, pulling pranks on each other and dancing at home. It also features popular web actors - Ahsaas Channa, Ambrish Verma, and Akashdeep Arora. The classic Oo La La tune was reinterpreted, and for the first time featured a verse section that built up to the chorus. The music arrangement was also a fun mix of guitars, plates, spoons and of course beer bottles. The lyrics of the song captured the fun side of being at home like avoiding traffic jams, attending meetings in pajamas and taking lunch breaks at home. Film advertisement created by Wunderman Thompson, India for Kingfisher, within the category: Alcoholic Drinks.