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燃料运输
案例简介：战略 一个致力于提供人们喜欢做的事情的挑战者品牌发现，燃料的慷慨激昂的文化和以关系为导向的产品有助于形成更强大的客户债券。托运人越来越多地寻求能够解决战术问题并引导他们找到战略解决方案的合作伙伴; 信任现在比成本更重要。燃料公司能够以奉献精神和拳头泵处理国内和国际托运人日益复杂和动荡的问题，这使它具有明显的优势。我们设计了燃料的品牌，以平衡同理心和顽强的野心，相信交通最终是为了促进日常生活的时刻。这种注重影响的定位将牢固地确立燃料作为挑战者品牌的地位，避开其他物流公司使用的冷酷和交易性质以及承诺。 概要 建立一个物流品牌，以一个看似一维的行业为特色。物流行业痴迷于原始的效率和有效性。每个人都在大喊速度和大小。但是燃料 -- 一家私营的加拿大物流运输公司 -- 认为物流不止于此。该公司总部位于蒙特利尔，具有典型的魅力和热情的法裔加拿大性格，使其与竞争对手区分开来 -- 尤其是从客户和客户服务的角度来看。由于该公司正处于拐点，计划在北美扩展业务，它需要明确其引人注目的替代产品。我们的任务是通过它的标志帮助燃料以更迷人的方式表达它的情感定位，这将成为它最重要的名片。 结果 该标志于 2017年推出并投放市场，这意味着在撰写本文时，没有可量化的结果可以分享。 执行 该标志与它所代表的公司一样生动、脚踏实地，其灵感来自作为运输核心构件的集装箱，其特点是一个简单、适应性强的支架。简单是通过黑色和灰色的品牌颜色来实现的，因为明亮的霓虹灯颜色在这个响亮的行业中很常见。圆形被故意选为字体，以不压倒视觉效果，但提供几何稳定性。无缝摄影使我们能够展示燃料运输的广度和范围，以及智能的象征 (即魔方)。集装箱的适应性反映了将燃料分开的智能，暗指复杂的情况和问题。它生长和收缩来容纳它所包含的东西，并被用来创造一个充满活力的、动态的视觉设备来扩展。视觉识别在印刷材料、网站、卡车、包装胶带、公司办公室、招聘材料和文具中推广开来。 活动描述 使用简单的容器将智能运输的概念引入到生命燃料中，这将不是一家运输公司，而是一家智能运输公司，这要归功于它在创造性解决问题、适应性、和灵活性。它将被视为重视大脑而不是体力的解决方案，将显著的马力与更令人印象深刻的脑力结合在一起。该品牌将以发货人 (以及最终消费者) 能够理解和欣赏的方式，传达其在帮助解决问题和简化物流好处方面的价值。容器通过其简单性和适应性帮助我们以一种有效的方式做到这一点。作为运输的基本组成部分，集装箱被用作核心视觉设备，用于创建一个模块化的燃料系统，该系统可用于为每个客户讲述一个故事。
燃料运输
案例简介：Strategy A CHALLENGER BRAND COMMITTED TO DELIVERING THE THINGS PEOPLE NEED TO DO THE THINGS THEY LOVE Ethnographic research revealed that Fuel’s impassioned culture and relationship-led offering lent itself to forming stronger bonds its clients. Shippers are increasingly seeking partners that can take tactical problems and lead them to strategic solutions; trust is now valued significantly over cost. Fuel’s strength in being able to handle domestic and international shippers’ increasingly complex and volatile problems, with dedication and a fist-pump, gave it a distinct advantage. We designed Fuel’s brand to balance empathy and tenacious ambition, believing that transport is ultimately about facilitating everyday life moments. This impact-focused positioning would firmly establish Fuel as a challenger brand, eschewing the cold and transactional nature and promises used by other logistics companies. Synopsis ESTABLISHING A LOGISTICS BRAND WITH A DISTINCTIVE TAKE ON A SEEMINGLY ONE-DIMENSIONAL INDUSTRY The logistics industry is obsessed with raw efficiency and effectiveness. Everyone is shouting about speed and size. But Fuel – a privately-owned Canadian logistics & transportation company – sees logistics as more than that. Headquartered in Montreal, the company possessed a characteristically charismatic and ebullient French Canadian character that differentiated it from competitors – especially from a client and customer service standpoint. As the company was at an inflection point, planning to expand their operations across North America, it needed to crystallize its compelling alternative offering. Our task was to help Fuel tell its emotional positioning in a more charming way through its logo, which would become its most important calling card. Outcome The logo was rolled out and in market in March of 2017, meaning at the time of writing, there are no quantifiable results to share. Execution AN IDENTITY AS LIVELY & DOWN-TO-EARTH AS THE COMPANY IT REPRESENTSInspired by the container as the core building block of transportation, the logo features a simple and adaptable bracket. Simplicity is achieved through the brand colors of black and grey as bright, neon colors are common in this loud industry. Circular was purposely chosen as the typeface to not overpower the visuals, yet provide geometric stability. Seamless photography enabled us to showcase the breadth and scope of what Fuel transports, as well as those symbols of intelligence (i.e. Rubik’s cube). The container’s adaptability reflects the intelligence that sets Fuel apart, alluding to complex situations and problems. It grows and shrinks to hold what’s contained within it and was used to create an energetic, dynamic visual device that could scale. The visual identity was rolled out across print materials, website, trucks, packing tape, company offices, recruitment materials, and stationery. CampaignDescription USING THE SIMPLE CONTAINER TO BRING THE NOTION OF INTELLIGENT TRANSPORT TO LIFEFuel would be characterized not as a transportation company, but as an intelligent transportation company, thanks to its strengths in creative problem solving, adaptability, and flexibility. It would stand apart as the solution that values brains over brawn, joining significant horsepower with even more impressive brainpower. The brand would communicate its value in helping solve problems and simplify the benefits of logistics in ways shippers (and ultimately consumers) could understand and appreciate. The container helped us do so in an impactful way through its simplicity and adaptability. Being the fundamental building block of transportation, the container was used as the core visual device to create a modular system for Fuel that could be used to tell a story for every single one of its clients.
Fuel Transport
案例简介：战略 一个致力于提供人们喜欢做的事情的挑战者品牌发现，燃料的慷慨激昂的文化和以关系为导向的产品有助于形成更强大的客户债券。托运人越来越多地寻求能够解决战术问题并引导他们找到战略解决方案的合作伙伴; 信任现在比成本更重要。燃料公司能够以奉献精神和拳头泵处理国内和国际托运人日益复杂和动荡的问题，这使它具有明显的优势。我们设计了燃料的品牌，以平衡同理心和顽强的野心，相信交通最终是为了促进日常生活的时刻。这种注重影响的定位将牢固地确立燃料作为挑战者品牌的地位，避开其他物流公司使用的冷酷和交易性质以及承诺。 概要 建立一个物流品牌，以一个看似一维的行业为特色。物流行业痴迷于原始的效率和有效性。每个人都在大喊速度和大小。但是燃料 -- 一家私营的加拿大物流运输公司 -- 认为物流不止于此。该公司总部位于蒙特利尔，具有典型的魅力和热情的法裔加拿大性格，使其与竞争对手区分开来 -- 尤其是从客户和客户服务的角度来看。由于该公司正处于拐点，计划在北美扩展业务，它需要明确其引人注目的替代产品。我们的任务是通过它的标志帮助燃料以更迷人的方式表达它的情感定位，这将成为它最重要的名片。 结果 该标志于 2017年推出并投放市场，这意味着在撰写本文时，没有可量化的结果可以分享。 执行 该标志与它所代表的公司一样生动、脚踏实地，其灵感来自作为运输核心构件的集装箱，其特点是一个简单、适应性强的支架。简单是通过黑色和灰色的品牌颜色来实现的，因为明亮的霓虹灯颜色在这个响亮的行业中很常见。圆形被故意选为字体，以不压倒视觉效果，但提供几何稳定性。无缝摄影使我们能够展示燃料运输的广度和范围，以及智能的象征 (即魔方)。集装箱的适应性反映了将燃料分开的智能，暗指复杂的情况和问题。它生长和收缩来容纳它所包含的东西，并被用来创造一个充满活力的、动态的视觉设备来扩展。视觉识别在印刷材料、网站、卡车、包装胶带、公司办公室、招聘材料和文具中推广开来。 活动描述 使用简单的容器将智能运输的概念引入到生命燃料中，这将不是一家运输公司，而是一家智能运输公司，这要归功于它在创造性解决问题、适应性、和灵活性。它将被视为重视大脑而不是体力的解决方案，将显著的马力与更令人印象深刻的脑力结合在一起。该品牌将以发货人 (以及最终消费者) 能够理解和欣赏的方式，传达其在帮助解决问题和简化物流好处方面的价值。容器通过其简单性和适应性帮助我们以一种有效的方式做到这一点。作为运输的基本组成部分，集装箱被用作核心视觉设备，用于创建一个模块化的燃料系统，该系统可用于为每个客户讲述一个故事。
Fuel Transport
案例简介：Strategy A CHALLENGER BRAND COMMITTED TO DELIVERING THE THINGS PEOPLE NEED TO DO THE THINGS THEY LOVE Ethnographic research revealed that Fuel’s impassioned culture and relationship-led offering lent itself to forming stronger bonds its clients. Shippers are increasingly seeking partners that can take tactical problems and lead them to strategic solutions; trust is now valued significantly over cost. Fuel’s strength in being able to handle domestic and international shippers’ increasingly complex and volatile problems, with dedication and a fist-pump, gave it a distinct advantage. We designed Fuel’s brand to balance empathy and tenacious ambition, believing that transport is ultimately about facilitating everyday life moments. This impact-focused positioning would firmly establish Fuel as a challenger brand, eschewing the cold and transactional nature and promises used by other logistics companies. Synopsis ESTABLISHING A LOGISTICS BRAND WITH A DISTINCTIVE TAKE ON A SEEMINGLY ONE-DIMENSIONAL INDUSTRY The logistics industry is obsessed with raw efficiency and effectiveness. Everyone is shouting about speed and size. But Fuel – a privately-owned Canadian logistics & transportation company – sees logistics as more than that. Headquartered in Montreal, the company possessed a characteristically charismatic and ebullient French Canadian character that differentiated it from competitors – especially from a client and customer service standpoint. As the company was at an inflection point, planning to expand their operations across North America, it needed to crystallize its compelling alternative offering. Our task was to help Fuel tell its emotional positioning in a more charming way through its logo, which would become its most important calling card. Outcome The logo was rolled out and in market in March of 2017, meaning at the time of writing, there are no quantifiable results to share. Execution AN IDENTITY AS LIVELY & DOWN-TO-EARTH AS THE COMPANY IT REPRESENTSInspired by the container as the core building block of transportation, the logo features a simple and adaptable bracket. Simplicity is achieved through the brand colors of black and grey as bright, neon colors are common in this loud industry. Circular was purposely chosen as the typeface to not overpower the visuals, yet provide geometric stability. Seamless photography enabled us to showcase the breadth and scope of what Fuel transports, as well as those symbols of intelligence (i.e. Rubik’s cube). The container’s adaptability reflects the intelligence that sets Fuel apart, alluding to complex situations and problems. It grows and shrinks to hold what’s contained within it and was used to create an energetic, dynamic visual device that could scale. The visual identity was rolled out across print materials, website, trucks, packing tape, company offices, recruitment materials, and stationery. CampaignDescription USING THE SIMPLE CONTAINER TO BRING THE NOTION OF INTELLIGENT TRANSPORT TO LIFEFuel would be characterized not as a transportation company, but as an intelligent transportation company, thanks to its strengths in creative problem solving, adaptability, and flexibility. It would stand apart as the solution that values brains over brawn, joining significant horsepower with even more impressive brainpower. The brand would communicate its value in helping solve problems and simplify the benefits of logistics in ways shippers (and ultimately consumers) could understand and appreciate. The container helped us do so in an impactful way through its simplicity and adaptability. Being the fundamental building block of transportation, the container was used as the core visual device to create a modular system for Fuel that could be used to tell a story for every single one of its clients.
燃料运输
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Fuel Transport
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基本信息
- 广告战役： #Fuel Transport-设计与品牌-14310#
- 广告品牌： Fuel Transport
- 发布日期： 2000
- 行业领域： 广告营销 , 商务服务
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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