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酋长
案例简介：开放式退休基金小我是波兰社会保证轨制改造的产品。1999 年，国家主导的养老金市场向私人竞争开放，工作和 35 岁以下的波兰公民必须选择他/她未来将委托的基金。知道所有的养老基金都会同时开始做广告，并预测其中很大一部分会重复众所周知和经常使用的信息 -- 我们是大的，老的,安全 -- 我们知道我们的客户的力量必须来自理解我们消费者对未来的恐惧，以及从执行上的不同。这些广告表明，如果你不投资于自我，你将不得不在退休时假装过着令人兴奋的生活。自我保证食物的未来。
酋长
案例简介：The open retirement fund EGO is the product of the reform of the Polish social security system. In 1999 the state dominated pension market opened to private competition and Polish citizens who work and are under the age of 35 have to choose a fund in which he/she will entrust in their future. Knowing that all the pension funds would start advertising at the same time, and prediciting that a large part of them would repeatthe well known and often used message - we are big, old, and safe - we knew that our client's strength would have to come from understanding our consumers' fears of the future and from being different executionally. These ads show that if you don't invest in Ego you will have to pretend to have an exciting life when you retire. Ego guarantees a food future.
Sheik
案例简介：开放式退休基金小我是波兰社会保证轨制改造的产品。1999 年，国家主导的养老金市场向私人竞争开放，工作和 35 岁以下的波兰公民必须选择他/她未来将委托的基金。知道所有的养老基金都会同时开始做广告，并预测其中很大一部分会重复众所周知和经常使用的信息 -- 我们是大的，老的,安全 -- 我们知道我们的客户的力量必须来自理解我们消费者对未来的恐惧，以及从执行上的不同。这些广告表明，如果你不投资于自我，你将不得不在退休时假装过着令人兴奋的生活。自我保证食物的未来。
Sheik
案例简介：The open retirement fund EGO is the product of the reform of the Polish social security system. In 1999 the state dominated pension market opened to private competition and Polish citizens who work and are under the age of 35 have to choose a fund in which he/she will entrust in their future. Knowing that all the pension funds would start advertising at the same time, and prediciting that a large part of them would repeatthe well known and often used message - we are big, old, and safe - we knew that our client's strength would have to come from understanding our consumers' fears of the future and from being different executionally. These ads show that if you don't invest in Ego you will have to pretend to have an exciting life when you retire. Ego guarantees a food future.
酋长
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Sheik
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基本信息
- 广告战役： #Sheik#
- 广告品牌： BIG Bank Gdanski
- 发布日期： 1999-12-01
- 行业领域： 商务服务 , 金融/证券
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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