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飞蓝色
案例简介：我们必须找到一个可以成为新迈尔斯先生的人。温文尔雅的法航大使和荷兰皇家航空公司的忠诚计划渴望休假一年。我们需要找到一个同样世俗的千禧一代，渴望取代他的位置 -- 和他的白金卡。所以我们知道我们必须创造一个智能体验，吸引一代数字本地人。一个简单的竞争机制可能会产生最小的品牌参与。我们必须创造更丰富的体验。所以我们建了一个聊天机器人。这意味着蓝天飞行的成员可以与迈尔斯先生见面和交谈，并实时回答他的问题。他可以看到谁真正有资格成为他的继任者。聊天机器人以先进的文本和图像识别为特色，创造最自然的对话。我们借鉴了远行的迈尔斯先生，创造了一个结合英国幽默、德国准确性和高卢魅力的角色。105,000 人平均花了 11 分钟与迈尔斯先生交谈。他甚至得到了求婚!比任何常规竞争项目都要深入得多。
飞蓝色
案例简介：We had to find the one person who could become the new Mr. Miles. The suave ambassador of Air France and KLM’s loyalty program was keen to take a year off. We needed to find an equally worldly millennial keen to take his place - and his Platinum Card. So we knew we had to create a smart experience that would appeal to a generation of digital natives. A simple competition mechanic would likely generate minimal brand engagement. We had to create a richer experience. So we built a chatbot. It meant Flying Blue members could meet and talk to Mr. Miles and answer his questions in real-time. And he could see who was truly qualified to be his successor. The chatbot featured advanced text and image recognition, to create the most natural conversation. We drew on the well-traveled Mr. Miles to create a character combining British humor, German accuracy and Gallic charm. 105,000 people spent an average of 11 minutes talking with Mr. Miles. He even got a marriage proposal! A much deeper engagement than any regular competition entry.
Flying Blue
案例简介：我们必须找到一个可以成为新迈尔斯先生的人。温文尔雅的法航大使和荷兰皇家航空公司的忠诚计划渴望休假一年。我们需要找到一个同样世俗的千禧一代，渴望取代他的位置 -- 和他的白金卡。所以我们知道我们必须创造一个智能体验，吸引一代数字本地人。一个简单的竞争机制可能会产生最小的品牌参与。我们必须创造更丰富的体验。所以我们建了一个聊天机器人。这意味着蓝天飞行的成员可以与迈尔斯先生见面和交谈，并实时回答他的问题。他可以看到谁真正有资格成为他的继任者。聊天机器人以先进的文本和图像识别为特色，创造最自然的对话。我们借鉴了远行的迈尔斯先生，创造了一个结合英国幽默、德国准确性和高卢魅力的角色。105,000 人平均花了 11 分钟与迈尔斯先生交谈。他甚至得到了求婚!比任何常规竞争项目都要深入得多。
Flying Blue
案例简介：We had to find the one person who could become the new Mr. Miles. The suave ambassador of Air France and KLM’s loyalty program was keen to take a year off. We needed to find an equally worldly millennial keen to take his place - and his Platinum Card. So we knew we had to create a smart experience that would appeal to a generation of digital natives. A simple competition mechanic would likely generate minimal brand engagement. We had to create a richer experience. So we built a chatbot. It meant Flying Blue members could meet and talk to Mr. Miles and answer his questions in real-time. And he could see who was truly qualified to be his successor. The chatbot featured advanced text and image recognition, to create the most natural conversation. We drew on the well-traveled Mr. Miles to create a character combining British humor, German accuracy and Gallic charm. 105,000 people spent an average of 11 minutes talking with Mr. Miles. He even got a marriage proposal! A much deeper engagement than any regular competition entry.
飞蓝色
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Flying Blue
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基本信息
- 广告战役： #Flying Blue#
- 广告品牌： Flying Blue
- 发布日期： 2017-07-01
- 行业领域： 生活服务 , 旅游/娱乐
- 媒体类别： 短视频
- 广告语言： 法语
- 媒介平台： 网络
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