本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
可口可乐: 威登·肯尼迪 (Wieden Kennedy) 的可口可乐的神奇味道
案例简介:
可口可乐: 威登·肯尼迪 (Wieden Kennedy) 的可口可乐的神奇味道
案例简介:
Coca Cola: Magic Taste of Coca-Cola by Wieden+Kennedy
案例简介:
Coca Cola: Magic Taste of Coca-Cola by Wieden+Kennedy
案例简介:
可口可乐: 威登·肯尼迪 (Wieden Kennedy) 的可口可乐的神奇味道
暂无简介
Coca Cola: Magic Taste of Coca-Cola by Wieden+Kennedy
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
Coca-Cola wants its customers to think back to various moments and memories they associated with taking that first sip of its iconic fizzy drink.Taste is one of the strongest senses out of the five. Just placing something tasty on the tip of your tongue has the capacity to send you back to pleasant memories of hazy summers of years gone by.Building on this insight Coca-Cola has launched ‘Magic Taste of Coca-Cola’ campaign, which centres on the flashback adventures of a young woman and her giant animated tongue. Created by Wieden + Kennedy, the spot opens with our protagonist caught in the pouring rain, trapped into a city that’s tired and dismal.After she guzzles down a mouthful of Coca-Cola from the bottle clasped in her hand, her tongue unleashes itself upon her various memories associated with the first sip of cola.The giant tongue travels back to a sunny beach, where our girl runs wild and free with her pals, before heading back a ski slope where she effortlessly glides down the snowy mountain. This scene then turns into a film that she’s watching in the cinema before they dance with friends at a house party.
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息