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封面故事
案例简介：玛丽 · 克莱尔向女性提供她的封面来庆祝她们。 为了推出新版的《玛丽 · 克莱尔》，《月刊》推出了一个名为封面故事的活动。 通过这个装置，女性头衔为所有女性提供了掩护，这样她们的声音就和玛丽 · 克莱尔的声音融为一体。 这种激活基于一个强大的概念: 封面故事。 玛丽 · 克莱尔一直与女性在一起，为女性服务，发现和分享她们的故事。他们是鼓舞人心的玛丽 · 克莱尔，所以为了强调和他们的领带，杂志设计了一种装置，将每个女人的名字放在封面上，代替品牌的名字。 它首先向 50 名最鼓舞人心的法国女性发送他们定制的杂志版本，她们在头版上发现了自己的名字。 与此同时，所有妇女都被邀请参加，并在一个专门的网站上个性化她们自己的封面，Une Pour Toutes (unepourtoutes.fr)，这一行动也在法国各地的广告牌上展示。 最终，来自世界 91 个国家的女性参加了这项活动，并创造了数千个封面。
封面故事
案例简介：MARIE CLAIRE CELEBRATES WOMEN BY OFFERING THEM HER COVER PAGE. For the launch of the new edition of Marie Claire, the monthly magazine deploys an activation named Cover Stories. Through this device, the female title offers her cover to all women, so that their voice mingles with that of Marie Claire. This activation is based on a strong concept: Cover Stories. Marie Claire has always been with and for women, discovering and sharing their stories. They are the ones inspiring Marie Claire, so to emphasize this tie with them, the magazine has designed a device that puts every woman's name on its cover, in the place of the brand’s. It started with sending their customized version of the magazine to 50 of the most inspiring French women, who discovered their own first names on the front page. In parallel, all women were invited to participate and to personalize their own cover on a dedicated website, Une Pour Toutes (unepourtoutes.fr) and this operation was also displayed on billboards across France. In the end, women from 91 countries over the world took part in it and created thousands of covers.
Cover Stories
案例简介：玛丽 · 克莱尔向女性提供她的封面来庆祝她们。 为了推出新版的《玛丽 · 克莱尔》，《月刊》推出了一个名为封面故事的活动。 通过这个装置，女性头衔为所有女性提供了掩护，这样她们的声音就和玛丽 · 克莱尔的声音融为一体。 这种激活基于一个强大的概念: 封面故事。 玛丽 · 克莱尔一直与女性在一起，为女性服务，发现和分享她们的故事。他们是鼓舞人心的玛丽 · 克莱尔，所以为了强调和他们的领带，杂志设计了一种装置，将每个女人的名字放在封面上，代替品牌的名字。 它首先向 50 名最鼓舞人心的法国女性发送他们定制的杂志版本，她们在头版上发现了自己的名字。 与此同时，所有妇女都被邀请参加，并在一个专门的网站上个性化她们自己的封面，Une Pour Toutes (unepourtoutes.fr)，这一行动也在法国各地的广告牌上展示。 最终，来自世界 91 个国家的女性参加了这项活动，并创造了数千个封面。
Cover Stories
案例简介：MARIE CLAIRE CELEBRATES WOMEN BY OFFERING THEM HER COVER PAGE. For the launch of the new edition of Marie Claire, the monthly magazine deploys an activation named Cover Stories. Through this device, the female title offers her cover to all women, so that their voice mingles with that of Marie Claire. This activation is based on a strong concept: Cover Stories. Marie Claire has always been with and for women, discovering and sharing their stories. They are the ones inspiring Marie Claire, so to emphasize this tie with them, the magazine has designed a device that puts every woman's name on its cover, in the place of the brand’s. It started with sending their customized version of the magazine to 50 of the most inspiring French women, who discovered their own first names on the front page. In parallel, all women were invited to participate and to personalize their own cover on a dedicated website, Une Pour Toutes (unepourtoutes.fr) and this operation was also displayed on billboards across France. In the end, women from 91 countries over the world took part in it and created thousands of covers.
封面故事
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Cover Stories
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基本信息
- 广告品牌： Marie Claire
- 发布日期： 2018-06-01
- 行业领域： 电视传媒 , 商务服务 , 影音娱乐
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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