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Hypebeast为阿迪达斯打造了一部未来派电影
案例简介：Hypebeast导演Crystal Choi与VFX studio Fin合作，为阿迪达斯创造了一个令人瞠目结舌的亮点。
Hypebeast为阿迪达斯打造了一部未来派电影
案例简介：Partnering with VFX studio Fin, Hypebeast director Crystal Choi has created a snappy spot for adidas packed with eye-popping effects.
Hypebeast fashions a futuristic film for adidas
案例简介：Hypebeast导演Crystal Choi与VFX studio Fin合作，为阿迪达斯创造了一个令人瞠目结舌的亮点。
Hypebeast fashions a futuristic film for adidas
案例简介：Partnering with VFX studio Fin, Hypebeast director Crystal Choi has created a snappy spot for adidas packed with eye-popping effects.
Hypebeast为阿迪达斯打造了一部未来派电影
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Hypebeast fashions a futuristic film for adidas
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This highly creative 30-second film could easily be repurposed as a handy guide for art students, comprising as it does, just about every discipline covered in a foundation year. Sculpture, CAD, animation, drawing, collage, fashion, textiles are all employed to promote to the Chinese market the new adidas Originals OZWEEGO. Along with its technical and artistic flourishes, the film also boasts a star-studded cast, including C-pop idol Jackson Yee, Japanese influencer Lala Takahashi, and rapper-producer Dough-Boy. Talking about its development, Robert Grbevski, VFX Supervisor at Fin Design + Effects said: “Technically-speaking, the film required us to cover a whole range of CG disciplines. It made for an interesting palette of design, ranging from more abstract sequences such as the cuboid figures, which were achieved in Houdini, to the more traditional photo-real effects, such as the mannequins, which we achieved in Maya.”
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任意搜索品牌关键词，脑洞创意策划1秒呈现
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一键搜索竞品往年广告，一眼掌握对手市场定位
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