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斯维德卡伏特加: 本西蒙·伯恩的横幅广告诅咒
案例简介:
斯维德卡伏特加: 本西蒙·伯恩的横幅广告诅咒
案例简介:
Svedka Vodka: Banner Ad Curse by Bensimon Byrne
案例简介:
Svedka Vodka: Banner Ad Curse by Bensimon Byrne
案例简介:
斯维德卡伏特加: 本西蒙·伯恩的横幅广告诅咒
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Svedka Vodka: Banner Ad Curse by Bensimon Byrne
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Svedka Vodka has introduced its creepiest Halloween campaign yet with banner ads that haunt and taunt you everywhere you go.The Svedka Banner Ad Curse is fuelled by the insight that banner ads are incredibly creepy – following you around like a stalker and reminding you that your every move is being watched, measured, and weaponized for advertising.The campaign, created by Toronto agency Bensimon Byrne, starts by serving up the 'Curse Video,' a forced-view pre-roll video that once seen subjects the viewer to an onslaught of digital ads that target and retarget them with creepy messages and delicious Svedka Vodka cocktails.Curse messages are based on information that the ad knows about you – if you’re up late, on your phone or tablet, watching a video. If you post good things about other vodkas, post a pic of your sexy devil costume, or even go into private browsing mode.People can break the curse and be free of the banners by visiting the Svedka Vodka site and sharing the only thing more despicable than that of retargeting banners: clickbait news articles. CreditsSvedka Halloween Curse CampaignClient: Constellation Brands Inc; SvedkaVice President Marketing, Spirits: Carl EvansBrand Director, Spirits: Vicky ArcosDirector, Public Relations: Meryl Van MeterAssociate Brand Manager: Karen ParenteCreative Agency: Bensimon ByrneCreative Directors: Dan Strasser, Joseph BonniciWriter: Matt DoranArt Director: Chris BrownProducer: Caroline ClarkeGroup Account Director: Chris RoopBusiness Lead: Danielle IozzoProgram Director: Katelyn PorterProject Manager: Hana YazdaniCreative Technology Lead: Patrick SchroenMedia Agency: Bensimon ByrneMedia Director: Thomas ShadoffDigital Media Lead: Jennifer WillMedia Project Co-ordinator: Melanie StevensProgrammatic Lead: Christine BenoitProgrammatic Optimization Manager: Nayab MaliEditorial Company: Wingman VFXExecutive Producer: Samantha Simpson, Jenna EdwardsMotion Graphics: Lev BravoAudio: TA2Sound Design/Music: TA2 Sound + MusicExecutive Producer: Dana GadsdenAudio Director: Steve GadsdenEngineer: David Clarke
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