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Betfred: 不要支付Zut的罚款
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Betfred: 不要支付Zut的罚款
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Betfred: Don't Pay the Penalty by Zut
案例简介：
Betfred: Don't Pay the Penalty by Zut
案例简介：
Betfred: 不要支付Zut的罚款
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Betfred: Don't Pay the Penalty by Zut
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Zut has unveiled its World Cup 2018 campaign for Betfred, starring England legend Stuart Pearce. The tongue-in-cheek campaign has been designed to drive Betfred’s retail sales and increase digital acquisition during the tournament. The creative was inspired by two of the most memorable moments of Stuart Pearce’s international career; his infamous penalty miss in Italia 90 and his success scoring in England’s only spot kick triumph of Euro 96.Featuring a series of TV, VoD and radio commercials, as well as video content and photography, the campaign highlights the betting giant’s World Cup offers, which include a money back guarantee if England get knocked out of the tournament on penalties. The campaign also promotes Betfred’s new ‘Pick your Punt’ concept.CreditsMatthew Thompson - creative director - ZutMark Hancock - producer - ZutRob Pickard - producer - ZutAlan Gaffney producer - ZutDan Nightingale - DOP - ZutWill Herbert - director - Zut
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