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做一件事，电视
案例简介：这家癌症医院 35% 的营销预算的 2014 将用于癌症预防活动。它在未来几年的成功将不是由 “业务” 上升了多少来衡量的，而是由它下降了多少来衡量的。竞选策略借鉴了当前关于改变习惯的动机心理学思想，这表明，要求改变许多习惯，人们往往不会改变; 要求改变一个习惯，他们会更成功。 在降低癌症风险的所有步骤中 -- 避免一些食物，吃其他食物，锻炼，使用防晒霜，戒烟, 更重要的是 -- 竞选团队敦促你 “做一件事”。”
做一件事，电视
案例简介：Thirty-five percent of this cancer hospital’s 2014 marketing budget is going to a cancer prevention campaign. Its success in the coming years will be measured not by how much “business” is up, but by how much it is down. The campaign strategy borrows from current motivational psychology thinking on habit change, which suggests that, asked to change many habits, people often change none; asked to change one habit, they are more successful. Out of all the steps one might take to reduce cancer risk—avoid some foods, eat others, exercise, use sunscreen, stop smoking, and more—the campaign urges you just to “Do One Thing.”
Do One Thing, TV
案例简介：这家癌症医院 35% 的营销预算的 2014 将用于癌症预防活动。它在未来几年的成功将不是由 “业务” 上升了多少来衡量的，而是由它下降了多少来衡量的。竞选策略借鉴了当前关于改变习惯的动机心理学思想，这表明，要求改变许多习惯，人们往往不会改变; 要求改变一个习惯，他们会更成功。 在降低癌症风险的所有步骤中 -- 避免一些食物，吃其他食物，锻炼，使用防晒霜，戒烟, 更重要的是 -- 竞选团队敦促你 “做一件事”。”
Do One Thing, TV
案例简介：Thirty-five percent of this cancer hospital’s 2014 marketing budget is going to a cancer prevention campaign. Its success in the coming years will be measured not by how much “business” is up, but by how much it is down. The campaign strategy borrows from current motivational psychology thinking on habit change, which suggests that, asked to change many habits, people often change none; asked to change one habit, they are more successful. Out of all the steps one might take to reduce cancer risk—avoid some foods, eat others, exercise, use sunscreen, stop smoking, and more—the campaign urges you just to “Do One Thing.”
做一件事，电视
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Do One Thing, TV
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基本信息
- 广告战役： #Seattle Cancer Care Alliance-影视-5d72#
- 广告品牌： Seattle Cancer Care Alliance
- 发布日期： 2014-05-01
- 行业领域： 生活服务 , 医疗/护理
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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