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真正的美丽素描
案例简介：为了让 96% 的女性相信自己比她们想象的更漂亮，真正的美容草图运动不得不在情感上激起女性。由于媒体预算有限，该运动依赖于强有力的直接反应; 如此强烈的反应会让妇女对自己有不同的感觉，从而激励她们与世界各地的其他人分享。我们的社会实验就像点燃千家万户大火的火花一样，通过触动女性的神经，开始了一场关于真正美丽的全球对话，点燃了这场综合运动。
真正的美丽素描
案例简介：To move 96% of women to believe they are more beautiful than they think, the Real Beauty sketches campaign had to provoke women emotionally. With a limited media budget, the campaign depended on a powerful direct response; a response so strong it would make women feel different about themselves and thereby inspire them to share with others around the world. Like a spark that would light a thousand fires, our social experiment ignited the integrated campaign by touching a nerve amongst women and starting a global conversation about real beauty.
Real Beauty Sketches
案例简介：为了让 96% 的女性相信自己比她们想象的更漂亮，真正的美容草图运动不得不在情感上激起女性。由于媒体预算有限，该运动依赖于强有力的直接反应; 如此强烈的反应会让妇女对自己有不同的感觉，从而激励她们与世界各地的其他人分享。我们的社会实验就像点燃千家万户大火的火花一样，通过触动女性的神经，开始了一场关于真正美丽的全球对话，点燃了这场综合运动。
Real Beauty Sketches
案例简介：To move 96% of women to believe they are more beautiful than they think, the Real Beauty sketches campaign had to provoke women emotionally. With a limited media budget, the campaign depended on a powerful direct response; a response so strong it would make women feel different about themselves and thereby inspire them to share with others around the world. Like a spark that would light a thousand fires, our social experiment ignited the integrated campaign by touching a nerve amongst women and starting a global conversation about real beauty.
真正的美丽素描
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Real Beauty Sketches
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