San Francisco agency Cutwater has created a campaign for Visit Santa Barbara to help the travel and tourism platform show travelers that the city isn't just another California beach town. In a campaign called 'Miss Nothing' shot in black and white, viewers are shown all of the different things that can be experienced at Santa Barbara, everything from outside yoga and bike rides to parties and concerts. CreditsFounder, Chief Creative Officer: Chuck McBridePresident, Principal: Christian HughesAssociate Creative Director: Gong LiuExecutive Producer: David VerhoefContent Producer: Robbie WiedieAssociate Content Producer: Kimberly LewisAccount Director: Sophie de SchepperSenior Account Manager: Hillary AshtonProduction Company: The CabinetDirector: Doug CoxExecutive Producer: Jim VaughanLine Producer: Scott WickmanDirector of Photography: Nick MaharEditorial Company: The CabinetEditor: Doug CoxExecutive Producer: Jim VaughanSenior Colorist: Chris MartinVFX / Finish: Mark EversonMusic:“Catenary Wires” by Secular GhostAudio Mix: One Union Recording StudiosSenior Sound Engineer: Joaby Deal