Regles Elementaires|微电影|广告营销案例【ADGuider广告指南】

雷格斯元素

案例简介：月经信用: 法国Serviceplan创建了虚构的银行产品，以突出r è gleél é mentaires运动中的月经不稳定法国组织r è gles é l é mentaires的海报宣传活动突显了许多女性在能够负担得起饮食和支付账单或购买卫生产品之间面临的严峻选择。 2020年11月23日巴黎-在女性的一生中，与期间相关的费用平均约为8,000欧元 *，这一数额如此之高，以至于有时导致最经济不安全的女性在个人卫生支出和购买食物之间做出选择。因此，r è gles é l é mentaires与法国Serviceplan合作开展了一场海报活动，强调了月经不安全感的问题，这影响了法国的170万妇女。“月经信贷” 运动强调了为妇女一生中的定期保护提供资金的信贷。看起来像真正的银行产品的贷款，但还不存在...。尽管月经信用不存在，但女性一生中月经的货币成本是现实: 平均8,000欧元。在法国，170万 ** 妇女负担不起这样的费用，发现自己处于不稳定的月经时期。根据IFOP的说法，21% 的女孩和妇女说，她们在自己的时期内避免上班，上学或外出。 R è gles é l é mentaires: 希望结束月经不安全感的协会 R è gleél é mentaires由Tara Heuzé-Sarmini 2015年在法国成立，目的是帮助处于经济不稳定状况的妇女努力负担卫生保护的费用，并使这一鲜为人知的现实为尽可能多的人所知。该协会有双重使命: 为有需要的妇女收集个人卫生用品，并从政府当局获得不稳定状况下妇女的免费卫生保护。为了使公众舆论对月经不稳定这一话题敏感，法国服务计划 (Serviceplan France) 设想了这一令人震惊的运动: 一场海报运动，旨在宣传一种虚构的信用，以帮助资助定期保护。海报活动以13.7% 固定年利率的特殊比率宣传一个虚构的月经信用。这项运动是在法国10月29日发起的，大约有100个广告牌。

雷格斯元素

案例简介：Menstrual Credit: Serviceplan France Creates Fictional Banking Product to Highlight Menstrual Precariousness in Campaign for Règles Élémentaires A poster campaign for French organization Règles Élémentaires highlights the stark choice faced by many women between being able to afford to eat and pay bills, or buy sanitary products. Paris, 23 November 2020 — In a woman's life, period-related expenses average around €8,000 *, an amount so high that it sometimes leads the most financially insecure women to choose between their personal hygiene expenses and buying food. So Règles Élémentaires teamed up with Serviceplan France on a poster campaign highlighting the problem of menstrual insecurity, which affects 1.7 million women in France. The "Menstrual Credit" campaign highlights a credit to finance periodic protection throughout the life of women. A loan that looks like a real banking product, but that doesn't exist ...yet. Although menstrual credit does not exist, the monetary cost of menstruation in a woman's life is a reality: 8,000 euros on average. In France, 1.7 million** women can’t afford such an expense and find themselves in a precarious period of menstruation. 21% of girls and women say, according to the IFOP, that they avoid going to work, school or going out during their period. Règles Élémentaires: the association that wants to put an end to menstrual insecurity Règles Élémentaires was set up in France in 2015 by Tara Heuzé-Sarmini to help women in precarious financial situations struggling to afford sanitary protection, and to make this little-known reality known to as many people as possible. This association has a double mission: to collect personal hygiene products for women in need, and to obtain from government authorities free hygiene protection for women in precarious situations. In order to sensitize public opinion around the topic of menstrual precariousness, Serviceplan France for its part imagined this shocking campaign: a poster campaign aimed at promoting a fictional credit to help finance periodic protection. The poster campaign advertises an imaginary menstrual credit at the Exceptional rate of 13.7% Fixed APR. The campaign was launched in France on October 29 with around 100 billboards.