Almost Identical|短视频|广告营销案例【ADGuider广告指南】

几乎相同

案例简介：简要说明: 口香糖是一种社会耻辱。但这背后有什么真相吗？为了测试它，我们在布宜诺斯艾利斯当代艺术博物馆举办了一个实验性展览。在那里，我们展示了几对双胞胎。他们都穿得一模一样。唯一的区别是一个双胞胎嚼口香糖。参观展览的观众被问及每个双胞胎的形象。使用电子按钮，他们投票赞成或否定两种之一。展览的纪录片作为品牌内容在 YouTube 和 Facebook 上疯传。仅在一周内，该视频就以创纪录的时间进入了阿根廷 YouTube 十大广告排行榜。创意执行: 为了让这场运动奏效，我们必须找到五对完全相同的成年双胞胎。主要的问题是，大多数双胞胎在成年后不再看起来完全一样。在一个大约两个月的过程中，我们使用了全国不同的铸造机构，设法找到了我们的五对双胞胎。第二个主要障碍是他们都不是演员。所以，为了让他们在我们的展览中表演和面对公众，我们必须用专业演员来训练他们。

几乎相同

案例简介：Brief Explanation: There's a social stigma attached to chewing gum. But is there any truth behind it? To test it out, we created an experimental exhibition in the Museum of Contemporary Art of Buenos Aires. There, we put several pair of twins on display. They were all dressed exactly alike. The only difference was that one twin chewed gum. The audience that visited the exhibition was asked questions about each twin's image. Using electronic buttons, they voted positively or negatively for one of the two. The documentary of the exhibition went viral on YouTube and on Facebook as brand content. In just one week the video got into the YouTube top 10 Ads Leaderboard of Argentina in record time. Creative Execution: For this campaign to work, we had to find five pairs of exactly identical adult twins. The main problem was that the majority of twins stop looking identical as they grow into adulthood. In a process that took approximately two months, using different casting agencies throughout the country, we managed to find our five pairs of twins. The second major obstacle was that none of them were actors. So, for them to act and face the public in our exhibition, we had to train them with professional actors.