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雅典娜: 4名法国运动员在拍摄照片时赤裸着屁股
案例简介:
雅典娜: 4名法国运动员在拍摄照片时赤裸着屁股
案例简介:
Athena: 4 French Athletes butt naked during a photo shoot
案例简介:
Athena: 4 French Athletes butt naked during a photo shoot
案例简介:
雅典娜: 4名法国运动员在拍摄照片时赤裸着屁股
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Athena: 4 French Athletes butt naked during a photo shoot
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Athena, number one seller of men underwear in retail stores across France is launching its brand new line while anouncing its partnership with the French Athletics team. The brand strategy brought by EURO RSCG 360 brings a new playful spirit to the brand. Gone is the idealized image of the muscle man, welcome fun and humor for a campaign as colorful as the new boxers. 4 athletes strip down in the first step of the integrated campaign in a series of outdoor ads and a making of that reveals the naked truth about advertising.
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