Super Bowl Drones Half Time Show|短视频|广告营销案例【ADGuider广告指南】

超级碗无人机半场表演

案例简介：活动描述在超级碗中场休息期间，英特尔推出了历史上第一个电视无人机激活。英特尔与 NFL 、百事可乐和 Lady Gaga 合作，使用超过 300 架无人机制作了一场同步灯光秀，拉开了她的表演序幕。执行从 NRG 体育场的屋顶，Lady Gaga 开始了她的表演。当她唱歌时，无人机在她身后齐声照亮了天空。渐渐地，他们形成了美国国旗的形状，这是美国团结的象征。为了完成复杂的性能，英特尔使用了为灯光表演定制的流星无人机，以及在飞行中同步无人机的编程动画，所有这些都由一台英特尔驱动的计算机控制。概要 2017 年，英特尔参加了美国最大的电视赛事 -- 超级碗，目标只有一个: 使用英特尔技术创造一种不同于以前世界上任何事物的体验，并改变人们对该技术能做什么的看法。结果据估计，有 1.5亿人现场观看了超级碗中场秀，这场表演在 YouTube 上获得了近 3000万的观看量。在超级碗的广播中，无人机灯光秀产生了最高的辅助意识广告召回，53%。该节目通过文章和广播片段的提及获得了 49亿个潜在的印象，包括超过 950 篇专题文章和超过 1,200 次媒体点击。战略英特尔的战略是为超级碗中场休息展示中的第一架无人机集成创造知名度并获得品牌信用，兑现英特尔让惊人体验成为可能的品牌承诺。我们的目标观众是超级碗观众和更广泛的美国市场。

超级碗无人机半场表演

案例简介：CampaignDescription During the Super Bowl Halftime Show, Intel launched the first televised drone activation in history. Intel partnered with the NFL, Pepsi, and Lady Gaga to create a synchronized light show using over 300 drones that kicked off her performance. Execution From the roof of NRG Stadium, Lady Gaga began her performance. As she sang, the drones lit up the sky in unison behind her. Gradually, they took the shape of the American flag, a symbol of unity on a day when America comes together. To pull off the complex performance, Intel used Shooting Star drones, which are custom-made for light shows, and programmed animations that synchronized the drones in flight, all controlled by a single Intel-powered computer. Synopsis In 2017, Intel went to the biggest televised event in America, the Super Bowl, with one goal: use Intel technology to create an experience unlike anything the world has seen before and change people’s perceptions of what that technology can do. Outcome An estimated 150 million people watched the Super Bowl Halftime Show live, and the performance has gained almost 30 million views on YouTube. Within the Super Bowl broadcast, the drone light show generated the highest aided-awareness ad recall at 53%. The show garnered 4.9 billion potential impressions through articles and broadcast clip mentions, including over 950 feature articles and over 1,200 media hits. Strategy Intel’s strategy was to create awareness and garner brand credit for the first drone integration in a Super Bowl Halftime Show, delivering on the brand promise that Intel makes amazing experiences possible. Our target audience was Super Bowl viewers and the broader U.S. market.