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边疆航空-新动物试镜
案例简介：Frontier Airlines -- 每架飞机的尾部都有一只不同的动物 -- 9 年来一直在用同一个会说话的动物制作广告。现在，因为他们得到了另一架飞机，他们正在试演一种新的动物。微型网站 www.frontierairlines.com/animals 允许人们阅读动物的 bios，观看试镜电影，并投票给他们最喜欢的选手。此外，人们可以在推特上投票，在 Facebook 上分享他们的投票等等。 到目前为止，它非常成功，Frontier 的 Facebook 页面获得了数百条正面评论和分享。此外，病毒视频被收集并发布在 NBC.com 上，并由《早安美国》在推特上发布。最重要的是，整个活动 (2 部电影、 7 个电视节目、一个网站等) 是由不到 500 英镑的制作预算创建的 我附上了介绍性的电视现场，以及病毒 “动物试镜” 电影。 还有另外 8 个电视节目，所有这些都是病毒式电影的主要剪辑 (我们目前正在制作最后两个广告 -- 这将突出三个决赛选手和宣布获胜者。
边疆航空-新动物试镜
案例简介：Frontier Airlines - which has a different animal on the tail of every plane - has been making commercials with the same cast of talking animals for 9 years. Now, since they are getting another plane, they are auditioning for a new animal. The microsite www.frontierairlines.com/animals allows folks to read the animal's bios, watch the audition films and vote for their favorite contestant. In addition, folks can tweet their vote, share their vote on Facebook and more. So far, it's been hugely successful, with Frontier's Facebook page getting hundreds of positive comments and shares. In addition, the viral videos were picked up and posted on NBC.com and tweeted by Good Morning America. Best of all, the entire campaign (2 films, 7 TV spots, a website, etc) was created from a production budget of under 500K. I've attached the Introductory TV spot, as well as the viral "Animal Audition" films. There are 8 other TV spots, all of which are all mostly cutdowns of the Viral Films (we're currently making the last two commercials - which will highlight three finalists and the announcing of the winner.
Frontier Airlines - New Animal Auditions
案例简介：Frontier Airlines -- 每架飞机的尾部都有一只不同的动物 -- 9 年来一直在用同一个会说话的动物制作广告。现在，因为他们得到了另一架飞机，他们正在试演一种新的动物。微型网站 www.frontierairlines.com/animals 允许人们阅读动物的 bios，观看试镜电影，并投票给他们最喜欢的选手。此外，人们可以在推特上投票，在 Facebook 上分享他们的投票等等。 到目前为止，它非常成功，Frontier 的 Facebook 页面获得了数百条正面评论和分享。此外，病毒视频被收集并发布在 NBC.com 上，并由《早安美国》在推特上发布。最重要的是，整个活动 (2 部电影、 7 个电视节目、一个网站等) 是由不到 500 英镑的制作预算创建的 我附上了介绍性的电视现场，以及病毒 “动物试镜” 电影。 还有另外 8 个电视节目，所有这些都是病毒式电影的主要剪辑 (我们目前正在制作最后两个广告 -- 这将突出三个决赛选手和宣布获胜者。
Frontier Airlines - New Animal Auditions
案例简介：Frontier Airlines - which has a different animal on the tail of every plane - has been making commercials with the same cast of talking animals for 9 years. Now, since they are getting another plane, they are auditioning for a new animal. The microsite www.frontierairlines.com/animals allows folks to read the animal's bios, watch the audition films and vote for their favorite contestant. In addition, folks can tweet their vote, share their vote on Facebook and more. So far, it's been hugely successful, with Frontier's Facebook page getting hundreds of positive comments and shares. In addition, the viral videos were picked up and posted on NBC.com and tweeted by Good Morning America. Best of all, the entire campaign (2 films, 7 TV spots, a website, etc) was created from a production budget of under 500K. I've attached the Introductory TV spot, as well as the viral "Animal Audition" films. There are 8 other TV spots, all of which are all mostly cutdowns of the Viral Films (we're currently making the last two commercials - which will highlight three finalists and the announcing of the winner.
边疆航空-新动物试镜
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Frontier Airlines - New Animal Auditions
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基本信息
- 广告战役： #Frontier Airlines-影视-cbb3#
- 广告品牌： Frontier Airlines
- 发布日期： 2011-03-01
- 行业领域： 互联网服务 , 物流运输 , 旅游/酒店
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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Frontier Airlines Audition Reels 1 & 2
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