营销日历 营销导航 热门搜索 使用技巧
广告营销案例

    您的体验已到期

    免费领取会员>

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    推特: 用飞行物体和推特约会

    案例简介:

    推特: 用飞行物体和推特约会

    案例简介:

    Twitter: Dating Twitter by Flying Object

    案例简介:

    Twitter: Dating Twitter by Flying Object

    案例简介:

    推特: 用飞行物体和推特约会

    暂无简介

    Twitter: Dating Twitter by Flying Object

    暂无简介

    基本信息

    综合评分
    {{getNumber(caseInfo.whole)}}

    暂无评分

    已有{{caseInfo.tatolPeople}}人评分

    创意
    {{getNumber(caseInfo.originality)}}
    文案
    {{getNumber(caseInfo.copywriting)}}
    视觉
    {{getNumber(caseInfo.visualEffect)}}
    广告公司: Flying Object

    案例详情

    Across London, Twitter is offering an antidote to boke-worthy Valentine's customs with relatable tweets that poke fun at the perils of dating life.At a time where London is being coated in Valentine's Day romantic cheer, the social media giant is taking over tube platforms by replacing aspirational ads with mortifying stories, cringeworthy confessions and unlikely advice.One tweet reads: 'My worst date will always be the one where I paid for the cinema ticket and snacks and my date reached out for the change from the cashier and put in his pocket'.A nod to the dating term 'ghosted' - when the person you're dating cuts off communication with zero warning - another tweet reads: '*gets ghosted* Me: thank you for the 15-day free trial'.Created by Flying Object, the out-of-home (OHH) campaign will come to life in Oxford Street, Piccadilly Circus and Tottenham Court Road. It also includes flyposting of printed assets across Clapham Junction, Queens Town Road Battersea and St Pauls Road Islington.In a similar vein to its 'Visit #ScottishTwitter' campaign, alongside the OOH campaign, Twitter is creating an immersive experience in London's Covent Garden, which can be visited between the 13 and 16 February.Vistiors to The Dating Twitter Advice Bureau will be able to browse semi-educational and entirely uninformative installations inspired by real-life tweets.In the bureau, visitors can spin the 'wheel of misfortune' to find out whether your next date will be suave, confident or simply expensive. You can also lay flowers to lost conversations in the 'ghosting graveyard' and cringe till your face hurts at the 'gallery of awkward silences'. There is even a neon-lit adult area, where you can glimpse x-rated tweets at the peep show.“The most hilarious, honest and real accounts of dating aren't those found in magazines, romcoms or on the apps, but within the Dating Twitter conversation," explained David Wilding, director of planning at Twitter UK on the Valentine's campaign."People come to Twitter to talk about what they really think about love and dating - the good, bad, awkward. We want to honour the true reality around the modern world of dating on Valentine’s Day, by bringing the most raw and relatable Tweets to life at the Advice Bureau, even if it’s not very helpful”.CreditsCampaign Name: Dating TwitterClient: Twitter Creative Agency: Flying Object

    涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌

    热门节日97个,23个维度智能搜索

    • 项目比稿

      品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标

    • 创意策划

      任意搜索品牌关键词,脑洞创意策划1秒呈现

    • 竞品调研

      一键搜索竞品往年广告,一眼掌握对手市场定位

    • 行业研究

      热词查看洞悉爆点,抢占行业趋势红利

    登录后查看全部案例信息

    如果您是本案的创作者或参与者 可对信息进行完善

    关键词

    案例评分

    综合
    {{wholeEm}} 请评分
    创意
    {{originalityEm}} 请评分
    文案
    {{copywritingEm}} 请评分
    动视
    {{visualEffectEm}} 请评分

    链接粘贴成功,ctrl+v 进行复制

    完善信息

    最多可填写1000个字符

    请填写正确的邮箱

    完善信息成功

    完善信息失败

    评分成功

    您已经完成过对该案例的评分了

    联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

    链接粘贴成功,ctrl+v 进行复制

    扫码关注公众号完成登录

    登录即视为同意《用户协议》

    二维码失效

    刷新

    注册成功,赠送你10天会员体验权

    注册失败,请检查信息后重新输入