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三星: 你不要死在我身上Leo Burnett芝加哥
案例简介:
三星: 你不要死在我身上Leo Burnett芝加哥
案例简介:
Samsung: Don't You Die on Me by Leo Burnett Chicago
案例简介:
Samsung: Don't You Die on Me by Leo Burnett Chicago
案例简介:
三星: 你不要死在我身上Leo Burnett芝加哥
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Samsung: Don't You Die on Me by Leo Burnett Chicago
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The fear and panic that sets in when your battery drops – otherwise known as 'Low Battery Anxiety' – is a common syndrome plaguing mobile phone users. It’s also the subject of new spot 'Don’t You Die on Me', which demonstrates the human benefits of the fast wireless charging technology, pioneered by the brand, with cinematic drama and suspense. The spot follows viewers engrossed in gripping movies on their phones. Just as key characters run into life or death situations – 'Don’t die on me!' – the low battery sign starts flashing. Low battery anxiety sets in as the desperate hunt for a phone charger begins, complete with its numerous challenges. The solution? Samsung’s Fast Charge Wireless Charger Convertible that the final watcher easily places her Samsung Note8 on as her movie continues uninterrupted. CreditsClient: SamsungVice president, global marketing team, mobile communication division: Heesun KimDirector, global marketing team, mobile communication division: Jessie SongManager, global marketing team, mobile communication division : Cindy Kim Agency: Leo Burnett ChicagoCampaign: 'Don’t You Die On Me'Global chief creative officer: Mark TutsselUS chief creative officer: Britt NolanCreative director, art director: Carlos MuradAssociate creative director, copywriter: Kent CarmichaelSenior producer: Michael PetrucellyExecutive vice president, global account director: Radim SvobodaGlobal account director: Huy NgoGlobal account executive: Leif NelsonSenior strategist: Anthony TharpeVice president, director of celebrity services: Peggy WalterDirector of music: Chris Clark Production company: MJZDirector: Hoffman/MetoyerDirector of photography: Ryley BrownExecutive producer: Eriks CuminsLine producer: Tracy Broaddus Editorial house: Whitehouse PostEditor: Matthew WoodProducer: Lauren Connolly Post production: MPC LAExecutive producer: Christian DownesColorist: Ricky Gausis Music artist: Arvo PartSound design: Whitehouse Post & Another CountryMixer: John Binder
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