The Great Expectations|海报/平面|广告营销案例【ADGuider广告指南】

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远大的期望

案例简介：被世界卫生组织宣布为最萧条的国家，印度是南亚地区自杀率最高的国家。围绕自杀的污名很普遍，通常被视为禁忌。为了打破这种耻辱，印度安全空间通过社交媒体揭示了自杀和心理健康问题，通过事实、数字和科学的结合教育观众,突出要注意的标志，并鼓励他们寻求帮助。# Greatexpects 展示了家庭、老师、老板和其他人设定的期望如何影响个人的心理健康。当门槛设置得不合理高时，压力往往会驱使人们自杀。

远大的期望

案例简介：Declared as the Most Depressed Country by the WHO, India has the highest suicide rate in the South Asian Region. The stigma surrounding suicide is widespread and often treated as a taboo. Striving to break this stigma, Safe Space India sheds light on suicide and mental health issues through social media, educating the audience through a combination of facts, figures, and science, highlighting signs to look out for, and encouraging them to seek help. #TheGreatExpectations showcases how expectations set by families, teachers, bosses, and others affect an individual’s mental health. When the bar is set unreasonably high, the pressure can often drive people to kill themselves by suicide.