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未拍摄的专辑
案例简介：专辑允许延迟收养的父母自孩子出生以来第一次看到自己在孩子身边 在巴西全国收养日 (5月25日)，德莫德克斯和贝茨圣保罗用插图纪念家庭，这些插图在非凡和特殊的时刻 -- 甚至在他们相遇之前 -- 与父母和收养的孩子一起 在巴西，后期收养仍然是一种罕见的姿态，它与各种神话和偏见背道而驰。今天，92% 等待收养的儿童超过 7 岁。然而，根据国家司法委员会的数据，在 37,000 想要收养的父母中，只有 9% 的人欢迎这个年龄或更大的孩子。 为了提高对这一事业的认识，皮疹专家 Dermodex brand 和广告公司 BETC s ã o Paulo 在本周五巴西全国收养日 (5月25日) 宣布, 对三个巴西家庭进行了一项实验，第一次允许收养晚的父母看到自己,和他们的孩子在出生那天的特殊时刻。 看电影: 英文版: https://www.youtube.com/watch?v=quBgCvGhJfk 原始版本: https://www.youtube.com/watch?v=SroZv-sQBgg&t=7s 一小部分人口中，有三对夫妇 -- 埃斯特和莫阿基尔、卡卡洛和 z é antonio, malu 和 Joachim -- 令人惊讶的是，他们以未拍摄的专辑 (葡萄牙语 “O á lbum Nunca Fotografado”) 感到荣幸: 甚至在他们见面之前，就将父母和他们的养子结合在一起的插图, 在特殊的时刻。“人生永恒的时刻是每个人都应该经历的经历，包括收养晚的父母，他们跟不上孩子的早年。尽管他们没有生活在某些情况下，但在这些家庭的想象中，那些时刻总是存在的，”BETC s ã o Paulo 首席执行官 Erh Ray 说，强调了激活的目的。 通过一张回忆的专辑，这些父母有机会在他们孩子出生的那天看到自己。经过几个月的详细研究，研究了收养前这些家庭的过去，贝茨 · 圣保罗发现了父母和他们的孩子希望一起生活的时刻和故事。由此，他们与 Studio í cone 合作，创作了充满现实插图的定制专辑，带来了这些家庭令人难忘的图像，从他们相遇前的瞬间: 换尿布, 生日派对，婚礼，花园游戏，以及许多其他情况。 “如果我能选择一个时刻，我希望他们成为我的小伴娘，这样他们就可以在我结婚那天和我一起进入教堂大厅。他们将是两个小家伙!"。Ester 和 Moacir 一起在 7 岁时收养了 Sabrina，11 岁时收养了 Ketelyn，并有一个插图实现了这个期望的时刻。这一激活也给马修斯带来了一见钟情的 Cacalo 和 z é antonio，他生来就有严重的视力问题，这并没有阻止他在 7 岁时到达新家。 “这翻译了我那些年的所有想法。卡卡洛在电影中说: “我以为我能和他住在一起的一切。”。“我们没有的所有时间都在这里，在这张专辑上，” 马卢在她丈夫约阿希姆旁边说。这对夫妇收养了三个亲生姐妹加布里埃拉、拉斐拉和艾米丽，她们当时分别是 6 岁、 4 岁和 3 岁。 上面写着 “他们已经是一家人了。他们只是还没有见过面 ”，这部电影可以在 Dermodex 的社交网络中看到，它还邀请人们根据这些故事组建新的家庭。
未拍摄的专辑
案例简介：Album allows late-adoption parents to see themselves, for the first time, next to their children since their birth day On the Brazilian National Adoption Day (May 25th), Dermodex and BETC São Paulo honor families with illustrations that join parents and adoptive children in remarkable and special moments - even before they had met each other Late adoption in Brazil is still a rare gesture, which runs up against various myths and prejudices. Today, 92% of children who are waiting for adoption are over 7 years old. However, of the 37,000 parents who want to adopt, only 9% welcome children of that age or older, according to data from the National Justice Council. To raise awareness to this cause, Dermodex brand, a specialist in rashes, and the advertising agency BETC São Paulo, announce this Friday, on the Brazilian National Adoption Day (May 25th), an experiment carried out with three Brazilian families, which allowed late-adoption parents to see themselves, for the first time, with their children in special moments since their birth day. Watch the movie: English Version: https://www.youtube.com/watch?v=quBgCvGhJfk Original Version: https://www.youtube.com/watch?v=SroZv-sQBgg&t=7s Part of a small part of the population, three couples - Ester and Moacir, Cacalo and Zé Antônio, and Malu and Joachim - were surprisingly honored with The UnPhotographed Album (“O Álbum Nunca Fotografado” in Portuguese): illustrations that unite parents and their adopted children, even before they had met, in special moments. "Eternizing moments of life is an experience that everyone deserves to have, including late-adoption parents, who could not keep up with the early years of their children. Even though they have not lived certain situations, in the imaginary of these families, those moments have always existed”, says Erh Ray, BETC São Paulo CEO, highlighting the purpose of the activation. Through an album of memories, these parents had the opportunity to see themselves next to their children, since each of their child’s birth day. After months of detailed research, studying the past of those families before the adoption, BETC São Paulo found out which moments and stories the parents and their children would like to have lived together. From this, in partnership with Studio Ícone, they created customized albums full of realistic illustrations, bringing unforgettable images of those families, from moments that would have happened before they met: diaper changing, birthday parties, weddings, garden games, among many other situations. "If I could choose a moment, I would like them to be my little bridesmaids, so they would enter the church hall with me on my wedding day. They would be two little ones!". comments Ester, who, along with Moacir, adopted Sabrina at age 7 and then Ketelyn at age 11, and had one of the illustrations materializing this desired moment. The activation also brings the love at first sight of Cacalo and Zé Antônio with Matheus, who was born with a serious vision problem that did not stop him from reaching a new home at age 7. "This translates all my thoughts of all those years. Everything I thought I could have lived with him" says Cacalo on the film. "All the time we did not have is here, on this album" says Malu, next to her husband Joachim. The couple adopted the three biological sisters Gabriela, Rafaela and Emily, who were 6, 4 and 3 years old, respectively, at that time. With the message "They were already a family. They just hadn’t met yet", the film can be seen in Dermodex's social networks, and it also invites people to form new families inspired by those stories.
The UnPhotographed Album
案例简介：专辑允许延迟收养的父母自孩子出生以来第一次看到自己在孩子身边 在巴西全国收养日 (5月25日)，德莫德克斯和贝茨圣保罗用插图纪念家庭，这些插图在非凡和特殊的时刻 -- 甚至在他们相遇之前 -- 与父母和收养的孩子一起 在巴西，后期收养仍然是一种罕见的姿态，它与各种神话和偏见背道而驰。今天，92% 等待收养的儿童超过 7 岁。然而，根据国家司法委员会的数据，在 37,000 想要收养的父母中，只有 9% 的人欢迎这个年龄或更大的孩子。 为了提高对这一事业的认识，皮疹专家 Dermodex brand 和广告公司 BETC s ã o Paulo 在本周五巴西全国收养日 (5月25日) 宣布, 对三个巴西家庭进行了一项实验，第一次允许收养晚的父母看到自己,和他们的孩子在出生那天的特殊时刻。 看电影: 英文版: https://www.youtube.com/watch?v=quBgCvGhJfk 原始版本: https://www.youtube.com/watch?v=SroZv-sQBgg&t=7s 一小部分人口中，有三对夫妇 -- 埃斯特和莫阿基尔、卡卡洛和 z é antonio, malu 和 Joachim -- 令人惊讶的是，他们以未拍摄的专辑 (葡萄牙语 “O á lbum Nunca Fotografado”) 感到荣幸: 甚至在他们见面之前，就将父母和他们的养子结合在一起的插图, 在特殊的时刻。“人生永恒的时刻是每个人都应该经历的经历，包括收养晚的父母，他们跟不上孩子的早年。尽管他们没有生活在某些情况下，但在这些家庭的想象中，那些时刻总是存在的，”BETC s ã o Paulo 首席执行官 Erh Ray 说，强调了激活的目的。 通过一张回忆的专辑，这些父母有机会在他们孩子出生的那天看到自己。经过几个月的详细研究，研究了收养前这些家庭的过去，贝茨 · 圣保罗发现了父母和他们的孩子希望一起生活的时刻和故事。由此，他们与 Studio í cone 合作，创作了充满现实插图的定制专辑，带来了这些家庭令人难忘的图像，从他们相遇前的瞬间: 换尿布, 生日派对，婚礼，花园游戏，以及许多其他情况。 “如果我能选择一个时刻，我希望他们成为我的小伴娘，这样他们就可以在我结婚那天和我一起进入教堂大厅。他们将是两个小家伙!"。Ester 和 Moacir 一起在 7 岁时收养了 Sabrina，11 岁时收养了 Ketelyn，并有一个插图实现了这个期望的时刻。这一激活也给马修斯带来了一见钟情的 Cacalo 和 z é antonio，他生来就有严重的视力问题，这并没有阻止他在 7 岁时到达新家。 “这翻译了我那些年的所有想法。卡卡洛在电影中说: “我以为我能和他住在一起的一切。”。“我们没有的所有时间都在这里，在这张专辑上，” 马卢在她丈夫约阿希姆旁边说。这对夫妇收养了三个亲生姐妹加布里埃拉、拉斐拉和艾米丽，她们当时分别是 6 岁、 4 岁和 3 岁。 上面写着 “他们已经是一家人了。他们只是还没有见过面 ”，这部电影可以在 Dermodex 的社交网络中看到，它还邀请人们根据这些故事组建新的家庭。
The UnPhotographed Album
案例简介：Album allows late-adoption parents to see themselves, for the first time, next to their children since their birth day On the Brazilian National Adoption Day (May 25th), Dermodex and BETC São Paulo honor families with illustrations that join parents and adoptive children in remarkable and special moments - even before they had met each other Late adoption in Brazil is still a rare gesture, which runs up against various myths and prejudices. Today, 92% of children who are waiting for adoption are over 7 years old. However, of the 37,000 parents who want to adopt, only 9% welcome children of that age or older, according to data from the National Justice Council. To raise awareness to this cause, Dermodex brand, a specialist in rashes, and the advertising agency BETC São Paulo, announce this Friday, on the Brazilian National Adoption Day (May 25th), an experiment carried out with three Brazilian families, which allowed late-adoption parents to see themselves, for the first time, with their children in special moments since their birth day. Watch the movie: English Version: https://www.youtube.com/watch?v=quBgCvGhJfk Original Version: https://www.youtube.com/watch?v=SroZv-sQBgg&t=7s Part of a small part of the population, three couples - Ester and Moacir, Cacalo and Zé Antônio, and Malu and Joachim - were surprisingly honored with The UnPhotographed Album (“O Álbum Nunca Fotografado” in Portuguese): illustrations that unite parents and their adopted children, even before they had met, in special moments. "Eternizing moments of life is an experience that everyone deserves to have, including late-adoption parents, who could not keep up with the early years of their children. Even though they have not lived certain situations, in the imaginary of these families, those moments have always existed”, says Erh Ray, BETC São Paulo CEO, highlighting the purpose of the activation. Through an album of memories, these parents had the opportunity to see themselves next to their children, since each of their child’s birth day. After months of detailed research, studying the past of those families before the adoption, BETC São Paulo found out which moments and stories the parents and their children would like to have lived together. From this, in partnership with Studio Ícone, they created customized albums full of realistic illustrations, bringing unforgettable images of those families, from moments that would have happened before they met: diaper changing, birthday parties, weddings, garden games, among many other situations. "If I could choose a moment, I would like them to be my little bridesmaids, so they would enter the church hall with me on my wedding day. They would be two little ones!". comments Ester, who, along with Moacir, adopted Sabrina at age 7 and then Ketelyn at age 11, and had one of the illustrations materializing this desired moment. The activation also brings the love at first sight of Cacalo and Zé Antônio with Matheus, who was born with a serious vision problem that did not stop him from reaching a new home at age 7. "This translates all my thoughts of all those years. Everything I thought I could have lived with him" says Cacalo on the film. "All the time we did not have is here, on this album" says Malu, next to her husband Joachim. The couple adopted the three biological sisters Gabriela, Rafaela and Emily, who were 6, 4 and 3 years old, respectively, at that time. With the message "They were already a family. They just hadn’t met yet", the film can be seen in Dermodex's social networks, and it also invites people to form new families inspired by those stories.
未拍摄的专辑
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The UnPhotographed Album
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