本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
TMI-公开谈论月经
案例简介：谈论月经在很大程度上是一种社会和文化禁忌。麦肯锡与她的案子合作，希望解决围绕月经的问题和社会污名。女性本身已经将与月经相关的污名内在化，以至于她们不会公开谈论月经，当然也不会详细谈论月经。通常情况下，女性对颜色的细微差别非常挑剔。然而，当谈到月经时，女性不要谈论不同色调的经血。研究表明，颜色的变化可能是潜在健康问题的早期指标-我们不应该回避的对话。为了执行相同的操作，我们使用女性遇到和谈论的各种接触点，以使 “不舒服” 的时期对话正常化。
TMI-公开谈论月经
案例简介：Talking about menstruation is largely a social and cultural taboo. McKinsey in partnership with The Case For Her wants to tackle issues and social stigmas around menstruation. Women themselves have internalised the stigma related to menstruation to the extent that they refrain from talking about it openly and certainly not in detail. Normally women are extremely particular about nuances in colours. However, when it comes to periods, women refrain from talking about the different shades of menstrual blood. Research shows that a change in colour can be an early indicator of underlying health issues - a conversation we shouldn't be shying away from. In order to execute the same we use various touch points that women encounter and talk about anyway, to normalise the "uncomfortable" period conversation.
TMI - Talk about Menstruation In the open
案例简介：谈论月经在很大程度上是一种社会和文化禁忌。麦肯锡与她的案子合作，希望解决围绕月经的问题和社会污名。女性本身已经将与月经相关的污名内在化，以至于她们不会公开谈论月经，当然也不会详细谈论月经。通常情况下，女性对颜色的细微差别非常挑剔。然而，当谈到月经时，女性不要谈论不同色调的经血。研究表明，颜色的变化可能是潜在健康问题的早期指标-我们不应该回避的对话。为了执行相同的操作，我们使用女性遇到和谈论的各种接触点，以使 “不舒服” 的时期对话正常化。
TMI - Talk about Menstruation In the open
案例简介：Talking about menstruation is largely a social and cultural taboo. McKinsey in partnership with The Case For Her wants to tackle issues and social stigmas around menstruation. Women themselves have internalised the stigma related to menstruation to the extent that they refrain from talking about it openly and certainly not in detail. Normally women are extremely particular about nuances in colours. However, when it comes to periods, women refrain from talking about the different shades of menstrual blood. Research shows that a change in colour can be an early indicator of underlying health issues - a conversation we shouldn't be shying away from. In order to execute the same we use various touch points that women encounter and talk about anyway, to normalise the "uncomfortable" period conversation.
TMI-公开谈论月经
暂无简介
TMI - Talk about Menstruation In the open
暂无简介
基本信息
- 广告战役： #The Case For Her-平面-57d8#
- 广告品牌： The Case For Her
- 发布日期： 2019-05
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
