NRMA Insurance has released a Christmas ad which aims to inspire drivers to drive safely over the holiday season. The ad, called ‘Long Way’, tells the story of grandparents who embark on a long drive across Australia to surprise their family on Christmas Day. It aims to remind drivers to drive safely during the holiday season when the number of car collisions and accidents increase. The ad was created by The Monkeys, with director Christopher Riggert and music by artist Tom Odell. It runs on TV, cinema and social media.CreditsClient: IAGBrand: NRMA InsuranceChief Marketing Officer: Brent SmartCreative Lead: Liz StokesMarketing Lead: Erin Bennett Creative Agency: The MonkeysCo-founder & Chief Creative Officer: Scott NowellSenior Art Director: V. Wassim KanaanSenior Copywriter: Andrew FraserSenior Producer: Jade Rodriguez Executive Planning Director: Fabio BurestiPlanner: Henry BilsonGroup Content Director: Humphrey TaylorSenior Content Director: Katie Wong-HeeSenior Content Manager: Jack StoneProduction Company: FinchDirector: Christopher RiggertDOP: Tim TregoningEP: Rob Galluzzo & Corey EsseyProducer: Camilla MazzaferroOffline Edit: The Butchery / Jack HutchingsSound: Song Zu