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掩盖他们的过度自信
案例简介:96% 的宠物在澳大利亚没有医疗保险。这太疯狂了,因为宠物太疯狂了。总是把他们的野心和他们的能力混为一谈。为他们的过度自信引入RACV封面。我们为动物医院提供了数千种过度自信的兽医用品,这些用品是由《速度与激情》系列的汽车设计师、沙漠女王普里西拉的服装设计师和其他人创造的。参观医院的宠物被装备在装备中,成为RACV在Instagram上值得的大使,并在广告中出演。销售额增长了17倍类别标准。
掩盖他们的过度自信
案例简介:96% of pets in Australia don’t have health insurance. Which is crazy, because pets are crazy. Always confusing their ambition with their ability. Introducing RACV Cover for their Overconfidence. We stocked animal hospitals with thousands of overconfident vet supplies created by the car designers from The Fast and the Furious franchise, the costume designers from Priscilla Queen of the Desert and others. Pets visiting the hospital were kitted out in the gear, and became Instagram-worthy ambassadors for RACV and starred in the ads. Sales grew 17 x category norm.
Cover for their Overconfidence
案例简介:96% 的宠物在澳大利亚没有医疗保险。这太疯狂了,因为宠物太疯狂了。总是把他们的野心和他们的能力混为一谈。为他们的过度自信引入RACV封面。我们为动物医院提供了数千种过度自信的兽医用品,这些用品是由《速度与激情》系列的汽车设计师、沙漠女王普里西拉的服装设计师和其他人创造的。参观医院的宠物被装备在装备中,成为RACV在Instagram上值得的大使,并在广告中出演。销售额增长了17倍类别标准。
Cover for their Overconfidence
案例简介:96% of pets in Australia don’t have health insurance. Which is crazy, because pets are crazy. Always confusing their ambition with their ability. Introducing RACV Cover for their Overconfidence. We stocked animal hospitals with thousands of overconfident vet supplies created by the car designers from The Fast and the Furious franchise, the costume designers from Priscilla Queen of the Desert and others. Pets visiting the hospital were kitted out in the gear, and became Instagram-worthy ambassadors for RACV and starred in the ads. Sales grew 17 x category norm.
掩盖他们的过度自信
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Cover for their Overconfidence
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