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朝日: 超级干by Purple Creative
案例简介：
朝日: 超级干by Purple Creative
案例简介：
Asahi: Super dry by Purple Creative
案例简介：
Asahi: Super dry by Purple Creative
案例简介：
朝日: 超级干by Purple Creative
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Asahi: Super dry by Purple Creative
暂无简介
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案例详情
UK creative agency Purple Creative has delivered a OOH digital creative for Asahi Super Dry’s ‘Discover Karakuchi’ campaign. The campaign captures the unique taste of Asahi Super Dry, which is encapsulated in the Japanese word Karakuchi. Just like Asahi Super Dry, Karakuchi has no direct translation – a thought that inspired the campaign. Building on the idea of ‘translation is in the taste’, Purple created the call to action: ‘Taste it to understand it.’CreditsPURPLE CREDITSGary Westlake, Founding Partner and Creative DirectorAndy Harding, Founding Partner and CopywriterEmma Maggs, Account ManagerPhil Joyce, Head of DigitalMichael Hindle, DesignerMarc Crane, Creative ArtworkerPhotograher;Ryan Hopkinson[Producer; Sibylle Boettger]
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