In its latest European campaign, Sephora, in partnership with BETC Etoile Rouge and BETC Fullsix, invites us to reinvent traditions for a holiday season like no other. An opportunity for Sephora to bring its new brand signature "We Belong To Something Beautiful" to life with an inclusive and bold celebration that challenges traditional family holidays, focusing on what makes the season magical: being together. The film, showing the collaborative creation of a unique Christmas tree in a park, is an ode to friends and chosen families. It’s a chance to come together through beauty gifts—a reminder that belonging gives us the power to be ourselves, to try, to dare, and to blossom, no matter our relationship with beauty. The visual cue—the reinvented Christmas tree and the oversized pink, silver, and iridescent baubles that make it up—joyfully takes over all the campaign’s touchpoints: stores, billboards, TV, product animations, and of course, social media. This campaign will roll out in November 2024 across TV, VOL, retail locations, social media, OOH, and DOOH in European countries and the UK.