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GameStop: 'Goat' and 'Hole in the Wall' by The Richards Group
案例简介:
GameStop: 'Goat' and 'Hole in the Wall' by The Richards Group
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GameStop: 'Goat' and 'Hole in the Wall' by The Richards Group
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The Richards Group use unexpected situations to demonstrate the ways GameStop brings Power To The Players. “Goat” is a wonderfully absurdist explanation of GameStop’s trade program. The second spot, "Hole In The Wall,” uses dental horror-story stereotypes to promote an exclusive limited edition poster when you pre-order DOOM. Spots were created in conjunction with Lucky Post's Logan Hefflefinger and Scottie Richardson.CreditsAgency: The Richards GroupProducer: Laurie ShannonCreative Group Heads: Lynda Hodge and David CanrightCopywriter (Goat and Hole): Joey GoogeArt Director (Goat): Diego ZelayaArt Director (Hole): David StylerProduction Company: Independent Media Director: Danny LeinerPost Production: Lucky PostEditor: Logan HefflefingerAssistant Editor: Juan VargasGraphics: Seth OlsonSound Design/Mix: Scottie Richardson
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