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奥吉吉
案例简介：Gari gari kun 冰淇淋酒吧是全国最受欢迎的。该公司拒绝提高价格 25 年，因为孩子们用自己的津贴来购买加里 · 昆。为了避免由于价格上涨而失去粉丝，公司决定诚实行事。在该广告中，主席、主席和员工为仅仅将加里 · 昆的价格提高了 10 美分而道歉，创造了新的粉丝,开始大量的支持，并将销售额提高 10%。目标受众作为每年销售额超过 4亿台的冰流行音乐，所有人口都是目标媒体电视广告 (在 2 天内总共 3 次), 报纸广告 (在一家报纸上刊登一次广告)。换句话说，这场运动是在极其有限的大规模广告中进行的。公关计划无法获得上述活动以外的广告预算。此外，考虑到广告的内容，人们认为预算实际上应该尽可能少。故意避免了传播广告的措施。 (事实上，这给人留下了诚实和直接性的印象，成为广泛臭名昭著的话题，导致获得了强烈和积极的印象) 通过诚实地陈述价格上涨，然后真诚地 “道歉”,对价格上涨的接受、购买该产品的愿望、对该公司的积极印象以及这种 “道歉” 的优雅都被结合在一起。"
奥吉吉
案例简介：Gari gari kun ice cream bars are a national favorite. The company resisted raising prices for 25 years because children used their own allowances to buy gari gari kun. In order to avoid losing fans due to the price increase, the company decided to go with honesty.The commercial, in which the chair, president, and employees apologized for raising gari gari kun’s price by just 10 cents, created new fans, starting a swell of support and boosting sales by 10%.Target audience as an ice pop with sales of more than 400 million units per year, all demographics are targeted ・target media television commercial (total of 3 times over a period of 2 days), newspaper advertisement (advertised once in one newspaper). In other words, this campaign took place with an extremely limited amount of mass advertising. ・pr planning an advertising budget for activities other than the abovementioned could not be secured. Also, considering the contents of the advertising, it was thought that the budget should actually be as minimal as possible. Measures to spread the advertising were intentionally avoided. (in fact, this had left an impression of honesty and directness, becoming a topic of conversation with widespread notoriety, resulting in the acquisition of a strong and positive impression) ・approach through honestly stating a price increase, then sincerely “apologizing”, the acceptance of the price increase, desire to buy this product, positive impression toward this company and the gracefulness of this “apology” have all been brought together."
Ojigi
案例简介：Gari gari kun 冰淇淋酒吧是全国最受欢迎的。该公司拒绝提高价格 25 年，因为孩子们用自己的津贴来购买加里 · 昆。为了避免由于价格上涨而失去粉丝，公司决定诚实行事。在该广告中，主席、主席和员工为仅仅将加里 · 昆的价格提高了 10 美分而道歉，创造了新的粉丝,开始大量的支持，并将销售额提高 10%。目标受众作为每年销售额超过 4亿台的冰流行音乐，所有人口都是目标媒体电视广告 (在 2 天内总共 3 次), 报纸广告 (在一家报纸上刊登一次广告)。换句话说，这场运动是在极其有限的大规模广告中进行的。公关计划无法获得上述活动以外的广告预算。此外，考虑到广告的内容，人们认为预算实际上应该尽可能少。故意避免了传播广告的措施。 (事实上，这给人留下了诚实和直接性的印象，成为广泛臭名昭著的话题，导致获得了强烈和积极的印象) 通过诚实地陈述价格上涨，然后真诚地 “道歉”,对价格上涨的接受、购买该产品的愿望、对该公司的积极印象以及这种 “道歉” 的优雅都被结合在一起。"
Ojigi
案例简介：Gari gari kun ice cream bars are a national favorite. The company resisted raising prices for 25 years because children used their own allowances to buy gari gari kun. In order to avoid losing fans due to the price increase, the company decided to go with honesty.The commercial, in which the chair, president, and employees apologized for raising gari gari kun’s price by just 10 cents, created new fans, starting a swell of support and boosting sales by 10%.Target audience as an ice pop with sales of more than 400 million units per year, all demographics are targeted ・target media television commercial (total of 3 times over a period of 2 days), newspaper advertisement (advertised once in one newspaper). In other words, this campaign took place with an extremely limited amount of mass advertising. ・pr planning an advertising budget for activities other than the abovementioned could not be secured. Also, considering the contents of the advertising, it was thought that the budget should actually be as minimal as possible. Measures to spread the advertising were intentionally avoided. (in fact, this had left an impression of honesty and directness, becoming a topic of conversation with widespread notoriety, resulting in the acquisition of a strong and positive impression) ・approach through honestly stating a price increase, then sincerely “apologizing”, the acceptance of the price increase, desire to buy this product, positive impression toward this company and the gracefulness of this “apology” have all been brought together."
奥吉吉
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Ojigi
暂无简介
基本信息
- 广告战役： #Ojigi#
- 广告品牌： ICE POPS “GARIGARIKUN”
- 发布日期： 2017-04-01
- 行业领域： 冰淇淋 , 休闲食品 , 饮食/特产
- 媒体类别： 短视频
- 广告语言： 日语
- 媒介平台： 网络
- 获得奖项：
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