Presently, if employees jump into a taxi to get home before 9pm, this is viewed as a taxable benefit. And so, concerned the rule may discourage bosses from keeping staff safe, the Institute of Practitioners in Advertising (IPA) is lobbying the UK government, calling on it to amend the HMRC rule that tax taxi expenses. Creature London has spearheaded the 'Get Home Safe' campaign, in response to the death of Sarah Everard, who went missing while walking home from her friend's house in South London.The first iteration of the creative appeared via an open letter to businessses in national newspapers this week, with more to follow. 150 ad agencies have signed the letter so far, including BBD Perfect Storm, Carat UK and Ogilvy. IPA director-general Paul Bainsfair said: “The IPA is supporting this initiative because it is time for HMRC to look at the anachronistic rules that currently apply to employees taking taxis home. We feel delighted that so many members feel the same and are looking forward to engaging with Government on this issue.”