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女孩走得太快
案例简介：每年，从 11 月 25 日至 12 月 10 日，南非政府开展 “不暴力侵害妇女和儿童 16 天行动” 运动，试图扭转反对 GBV 的趋势。但是南非是世界上第四高的女性杀手，2019 年报道的性别暴力事件急剧上升,很明显，16 天是不够的。 Philisa Abafazi Bethu (治愈我们的女性)-一个位于开普敦的 NPO，在城市的 Cape Flats 和乡镇工作-在 16 天的激进主义结束后发起了一场海报运动,这反而推动了 #365 daysofacism。海报强调了 GBV 目前的气候如何像一部电影 -- 一部令人深感不安且永无止境的电影，其叙事需要改变。这些是在电影院的 Kinekor Cavendish 和城市的其他机构。经过 16 天的行动，通过发起这一 GBV 意识运动，它使人们意识到在南非消除 GBV 的努力需要一年保持 365 天,而不仅仅是局限于 16 岁，为了做出真正的改变。
女孩走得太快
案例简介：Every year, from 25 November until 10 December, the South African government runs a “16 Days of Activism for No Violence Against Women and Children” campaign, to try and turn the tide against GBV. But with South Africa having the 4th highest rate of femicide in the world and experiencing a dramatic spike in reported incidents of gender-based violence in 2019, it’s clear that 16 days is simply not enough. Philisa Abafazi Bethu (Heal Our Women) - a Cape Town-based NPO that works on the Cape Flats and townships in the city – launched a poster campaign AFTER 16 Days of Activism had ended, that pushes for #365DaysOfActivism instead. The posters highlight how the current climate of GBV is like a movie – a deeply disturbing and unending one, whose narrative needs to change. These were up at cinema Ster-Kinekor Cavendish and other establishments in the city. By launching this GBV awareness campaign after 16 Days Of Activism, it made people aware that the efforts to eliminate GBV in South Africa need to be maintained 365 days a year, and not just confined to the 16, in order to make a real difference.
Gone Too Soon Girls
案例简介：每年，从 11 月 25 日至 12 月 10 日，南非政府开展 “不暴力侵害妇女和儿童 16 天行动” 运动，试图扭转反对 GBV 的趋势。但是南非是世界上第四高的女性杀手，2019 年报道的性别暴力事件急剧上升,很明显，16 天是不够的。 Philisa Abafazi Bethu (治愈我们的女性)-一个位于开普敦的 NPO，在城市的 Cape Flats 和乡镇工作-在 16 天的激进主义结束后发起了一场海报运动,这反而推动了 #365 daysofacism。海报强调了 GBV 目前的气候如何像一部电影 -- 一部令人深感不安且永无止境的电影，其叙事需要改变。这些是在电影院的 Kinekor Cavendish 和城市的其他机构。经过 16 天的行动，通过发起这一 GBV 意识运动，它使人们意识到在南非消除 GBV 的努力需要一年保持 365 天,而不仅仅是局限于 16 岁，为了做出真正的改变。
Gone Too Soon Girls
案例简介：Every year, from 25 November until 10 December, the South African government runs a “16 Days of Activism for No Violence Against Women and Children” campaign, to try and turn the tide against GBV. But with South Africa having the 4th highest rate of femicide in the world and experiencing a dramatic spike in reported incidents of gender-based violence in 2019, it’s clear that 16 days is simply not enough. Philisa Abafazi Bethu (Heal Our Women) - a Cape Town-based NPO that works on the Cape Flats and townships in the city – launched a poster campaign AFTER 16 Days of Activism had ended, that pushes for #365DaysOfActivism instead. The posters highlight how the current climate of GBV is like a movie – a deeply disturbing and unending one, whose narrative needs to change. These were up at cinema Ster-Kinekor Cavendish and other establishments in the city. By launching this GBV awareness campaign after 16 Days Of Activism, it made people aware that the efforts to eliminate GBV in South Africa need to be maintained 365 days a year, and not just confined to the 16, in order to make a real difference.
女孩走得太快
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Gone Too Soon Girls
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基本信息
- 广告战役： #Philisa Abafazi Bethu-户外-8014#
- 广告品牌： Philisa Abafazi Bethu
- 发布日期： 2019-12-13
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 户外
- 广告语言： 英语
- 媒介平台： 网络
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