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NIKEiD VR 工作室
案例简介：活动描述 NikeID 创建于 1999年。这是第一个在线平台，用户可以用他们独特的方式定制他们的运动鞋。17 年后，由于新技术的引入，我们有机会重新思考用户如何与 NikeID 网站之外的平台互动。 nikeID VR Studio 是一个虚拟现实体验，旨在以创新的方式将现有定制平台带入生活。在现有的 NikeID 计划的基础上，NikeID VR 工作室的参与者可以选择他们最喜欢的颜色，并使用虚拟现实在他们面前制作个性化的运动鞋。一旦体验结束，他们会收到一封电子邮件，在那里他们可以看到他们的成品，并被引导到 nike.com 购买鞋子。 执行 为了鼓励在智利圣地亚哥的耐克商店使用 NikeID，我们创建了 NikeID VR 工作室。这种体验允许任何消费者使用 HTC Vive 耳机当场创建自己的运动鞋。定制的选项包括鞋带着色、四分面板、中底和耐克 swoosh。五分钟倒计时时钟结束后，会向用户发送一封电子邮件，其中包含他的设计和从 NikeID 网站购买鞋子的选项。
NIKEiD VR 工作室
案例简介：CampaignDescription NikeID was created in 1999. It was the first online platform where users were able to customize their sneakers in a way that was unique to their preferences. 17 years later, thanks to the introduction of new technologies, we had the opportunity to rethink how users interact with the platform outside of the NikeID website.NikeID VR Studio is a virtual reality experience designed to bring the existing customization platform to life in an innovative new way. Building on the existing NikeID program, NikeID VR Studio participants can choose their favorite colors and create a personalized sneaker right in front of them, using VR. Once the experience is over, they receive an email where they can see their finished product and are directed to nike.com to purchase the shoe. Execution To encourage the use of NikeID inside the Nike Store in Santiago de Chile, we created the NikeID VR Studio. This experience allows any consumer to create their own sneakers on the spot using a HTC Vive headset. The options for customization include coloring the laces, the quarter panel, the midsole, and the Nike swoosh. Once the five-minute countdown clock ends, an email is sent to the user with his design and the option to purchase their shoe from the NikeID site.
NIKEiD VR Studio
案例简介：活动描述 NikeID 创建于 1999年。这是第一个在线平台，用户可以用他们独特的方式定制他们的运动鞋。17 年后，由于新技术的引入，我们有机会重新思考用户如何与 NikeID 网站之外的平台互动。 nikeID VR Studio 是一个虚拟现实体验，旨在以创新的方式将现有定制平台带入生活。在现有的 NikeID 计划的基础上，NikeID VR 工作室的参与者可以选择他们最喜欢的颜色，并使用虚拟现实在他们面前制作个性化的运动鞋。一旦体验结束，他们会收到一封电子邮件，在那里他们可以看到他们的成品，并被引导到 nike.com 购买鞋子。 执行 为了鼓励在智利圣地亚哥的耐克商店使用 NikeID，我们创建了 NikeID VR 工作室。这种体验允许任何消费者使用 HTC Vive 耳机当场创建自己的运动鞋。定制的选项包括鞋带着色、四分面板、中底和耐克 swoosh。五分钟倒计时时钟结束后，会向用户发送一封电子邮件，其中包含他的设计和从 NikeID 网站购买鞋子的选项。
NIKEiD VR Studio
案例简介：CampaignDescription NikeID was created in 1999. It was the first online platform where users were able to customize their sneakers in a way that was unique to their preferences. 17 years later, thanks to the introduction of new technologies, we had the opportunity to rethink how users interact with the platform outside of the NikeID website.NikeID VR Studio is a virtual reality experience designed to bring the existing customization platform to life in an innovative new way. Building on the existing NikeID program, NikeID VR Studio participants can choose their favorite colors and create a personalized sneaker right in front of them, using VR. Once the experience is over, they receive an email where they can see their finished product and are directed to nike.com to purchase the shoe. Execution To encourage the use of NikeID inside the Nike Store in Santiago de Chile, we created the NikeID VR Studio. This experience allows any consumer to create their own sneakers on the spot using a HTC Vive headset. The options for customization include coloring the laces, the quarter panel, the midsole, and the Nike swoosh. Once the five-minute countdown clock ends, an email is sent to the user with his design and the option to purchase their shoe from the NikeID site.
NIKEiD VR 工作室
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NIKEiD VR Studio
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