Fake It All|海报/平面|广告营销案例【ADGuider广告指南】

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假装这一切

案例简介：上下文经过 15 年的黎巴嫩内战和 20 年的不稳定，导致了普鲁控制的边界，假冒产品在这里如此广泛并不令人惊讶。尽管有严格的法律禁止它，它仍然是文化的一部分，随处可见，但几乎没有人注意到。几乎任何品牌的商店都有假货，我们的假货率为 15%，而全球平均水平为 5%。哲学/解决方案创建一个防伪意识运动，并推广呼叫中心。结果在一个 400万的国家: 我们的营地达到 360万。92% 的人口，获得了价值 375,000 美元的免费媒体报道。在一个月的时间里，呼叫中心的呼叫者数量增加了 850%。莱瓦农可能没有假冒产品，但是有了这种意识，假冒不再被忽视。

假装这一切

案例简介：Context After 15 years of Lebanese civil war and 20 years of instability, resulting in poorlu controlled borders, it's no suprise that counterfeit products and so widespread here. Despite strict laws against it, it is still part of the culture, everywhere to be seen, yet barely noticed. Almost any brand has a fake aquivalent in stores, where we have a 15% counterfeit rate vs. a 5% worldwide average. Philosophy/Solution Create an anti-counterfeit awareness campaign and to promote the call center. Results In a country of 4 million: Our campain reached 3.6 million,ie. 92% of the population and received free media coverage worth $375,000 dollars. In a month's time, the Call Center witnessed an 850% increase in the number of callers. Levanon may not be free of fake products, but with this level of awareness, counterfeit can no longer go unnoticed.