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惊喜走秀
案例简介：环境执行的描述: 一个普通的地铁出口变成了一个惊喜的走秀背景: Fretex 是救世军经营的二手服装连锁店。在奥斯陆时装周期间，我们想以一种不同而独特的方式提高对我们商店的认识。解决方案: 在一个主要地铁站的出口外安装了一个真正尺寸的走秀，毫无戒心的乘客被用作模型。模特们展示了未来的 Fretex 时尚; 他们今天穿的衣服。专业跑道观众和朗朗上口的 “走秀音乐” 为人们欢呼。洞察: 我们即将推出的系列是人们今天穿的衣服。结果: 该活动吸引了来自时装秀的各种媒体和视频片段，通过时尚博客和社交媒体在世界各地迅速传播。
惊喜走秀
案例简介：Description of Ambient execution: An ordinary subway exit turned into a Surprise Catwalk Background: Fretex is a second hand clothing chain run by the Salvation Army. During Oslo Fashion Week we wanted to create awareness of our stores in a different and unique way. Solution: A realsize catwalk was installed outside the exit of a main Subway Station, and the unsuspecting passengers were used as models. The models presented what might be the future Fretex fashion; the clothes they are wearing today. People were cheered on with applause from a professional runway audience and catchy “Catwalk Music”. Insight: Our coming collection Is the clothes people are wearing today. Results: The event attracted various media and video clips from the fashion show spread rapidly through fashion blogs and social media across the world.
Surprise Catwalk
案例简介：环境执行的描述: 一个普通的地铁出口变成了一个惊喜的走秀背景: Fretex 是救世军经营的二手服装连锁店。在奥斯陆时装周期间，我们想以一种不同而独特的方式提高对我们商店的认识。解决方案: 在一个主要地铁站的出口外安装了一个真正尺寸的走秀，毫无戒心的乘客被用作模型。模特们展示了未来的 Fretex 时尚; 他们今天穿的衣服。专业跑道观众和朗朗上口的 “走秀音乐” 为人们欢呼。洞察: 我们即将推出的系列是人们今天穿的衣服。结果: 该活动吸引了来自时装秀的各种媒体和视频片段，通过时尚博客和社交媒体在世界各地迅速传播。
Surprise Catwalk
案例简介：Description of Ambient execution: An ordinary subway exit turned into a Surprise Catwalk Background: Fretex is a second hand clothing chain run by the Salvation Army. During Oslo Fashion Week we wanted to create awareness of our stores in a different and unique way. Solution: A realsize catwalk was installed outside the exit of a main Subway Station, and the unsuspecting passengers were used as models. The models presented what might be the future Fretex fashion; the clothes they are wearing today. People were cheered on with applause from a professional runway audience and catchy “Catwalk Music”. Insight: Our coming collection Is the clothes people are wearing today. Results: The event attracted various media and video clips from the fashion show spread rapidly through fashion blogs and social media across the world.
惊喜走秀
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Surprise Catwalk
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