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节省的话
案例简介：环境执行的描述: 著名的文字游戏 Scrabble 向我们提出了一个想法，帮助品牌回到普通人的最高水平。 我们的计划？ 向世界展示文字是多么美丽。 如何？ 通过接受经济危机在我们的城市中摧毁的所有话语，让它们回归到最初的美丽。 这就是为什么我们创造了节约的话。主动修复城市中破碎的标志，并将其恢复到原来的美丽。 我们发现了几十个损坏的标志，并与它们的主人联系以恢复它们。我们唯一的条件？丢失的字母将被拼字字母取代。 最后，业主们对他们标志的翻新表示感谢，并让路人大吃一惊，他们立即认出了我们的信件。 渐渐地，我们让这个城市的文字再次变得美丽起来。
节省的话
案例简介：Description of Ambient execution: Scrabble, the famous word game, asked us for an idea that would help the brand return to the top of mind of the average person. Our plan? To show the world how beautiful words are. How? By taking all the words that the economic crisis destroyed in our cities and return them to their original beauty. That’s why we created Saving Words. An initiative to repair the broken signs in the cities and return them to their original beauty. We found dozens of damaged signs and got in touch with their owners in order to restore them. Our only condition? That the missing letters would be replaced by Scrabble letters. In the end, the owners were grateful for the renovation of their signs and were able to surprise passers-by, who immediately recognised our letters. And, little by little, we made words in the city look beautiful again.
SAVING WORDS
案例简介：环境执行的描述: 著名的文字游戏 Scrabble 向我们提出了一个想法，帮助品牌回到普通人的最高水平。 我们的计划？ 向世界展示文字是多么美丽。 如何？ 通过接受经济危机在我们的城市中摧毁的所有话语，让它们回归到最初的美丽。 这就是为什么我们创造了节约的话。主动修复城市中破碎的标志，并将其恢复到原来的美丽。 我们发现了几十个损坏的标志，并与它们的主人联系以恢复它们。我们唯一的条件？丢失的字母将被拼字字母取代。 最后，业主们对他们标志的翻新表示感谢，并让路人大吃一惊，他们立即认出了我们的信件。 渐渐地，我们让这个城市的文字再次变得美丽起来。
SAVING WORDS
案例简介：Description of Ambient execution: Scrabble, the famous word game, asked us for an idea that would help the brand return to the top of mind of the average person. Our plan? To show the world how beautiful words are. How? By taking all the words that the economic crisis destroyed in our cities and return them to their original beauty. That’s why we created Saving Words. An initiative to repair the broken signs in the cities and return them to their original beauty. We found dozens of damaged signs and got in touch with their owners in order to restore them. Our only condition? That the missing letters would be replaced by Scrabble letters. In the end, the owners were grateful for the renovation of their signs and were able to surprise passers-by, who immediately recognised our letters. And, little by little, we made words in the city look beautiful again.
节省的话
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SAVING WORDS
暂无简介
基本信息
- 广告战役： #Scrabble-户外-c972#
- 广告品牌： Scrabble
- 发布日期： 2000
- 行业领域： 互联网服务 , 游戏
- 媒体类别： 短视频
- 广告语言： 西班牙语
- 媒介平台： 网络
- 获得奖项：
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