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情感脉搏
案例简介：概要 Situation Seidor 是一家技术部门的西班牙跨国公司，提供服务。作为他们沟通计划的一部分，他们与登山者费兰 · 拉托雷合作，迎接他最艰难的挑战，皇冠山。珠穆朗玛峰。喜马拉雅山的大量死亡，在失败了 6 次后，费兰知道情绪会让他第七次失败。Seidor，levareged 他们的技术，并把它翻译成情感脉冲，这帮助他做出了最好的决定。我们如何让人们和其他公司能够理解我们复杂的技术？没有媒体投资，这怎么能引起媒体的关注？我们如何让像编码这样的事情变得寒冷，让其他企业感到情绪化？在现有和潜在客户中提高品牌的知名度和知名度。将品牌与创新、可靠性、努力、毅力和领导力的价值观联系在一起，与登山者和他的挑战联系在一起。生成 Seidor 网站的流量。 战略 所有部门的中型企业 (国内和国际) 的信息技术部门和采购部门。方法: 作为对 Seidor 简报的回应，我们建议开发和推出战略营销产品，而不是创建非常规的沟通活动或典型的公关活动。意识到功能驱动因素在 Seidor 客户购买决策中的重要性，我们确信技术和可靠性因素需要与提案内在的情感因素联系起来。没有媒体预算的事实是选择替代和创新传播模式的一个令人信服的理由，这种模式能够唤醒媒体的兴趣并鼓励传播。 相关性 情感脉冲是如何监控情绪并将其转化为技术的实证演示。这种体验就像一个真实的演示，将技术卖给其他公司。客户和 I + D 公司 SEIDOR 现在将这些算法出售给其他可以使用这些信息监控人类情绪的企业; 例如: 试管婴儿公司 (看看什么时候是女人最好的情感时刻，用精子受精卵子)，游戏公司(监控玩家的情绪和有机反应)，测量公司 (如尼尔森，看消费者对刺激的反应)。 结果 业务影响 -- 销售、捐赠、网站流量: 品牌网站上的新会议增加了 71%; 150.000 网络应用程序的访问者，平均在网络应用程序上的媒体花费为 4 '15 ”回复率: 10% 有机印象: 400,219 消费者意识: 媒体价值增加 15 分: € 500,000,在 32 个数字媒体、 6 个全国日报和 3 个电视频道 (包括一个特设的 2:30 电视节目) 增加了 15 分的品牌知名度 执行 实时跟踪登山者的实施 Web 应用程序: 地理位置、气候变量、生命体征，以及第一次情绪状态。该技术套件由一个可穿戴设备组成，该设备通过 PPG 等传感器监测运动员，PPG 提供心率、血容量、脉搏和另一个 EDA 传感器的数据, 这使得预测压力和兴奋等变量成为可能。所有收集的数据都是通过铱卫星连接发送的，铱卫星连接是一个卫星通信提供商，用于不断监测。时间线-移动词汇大会 (2017年3月): 宣布与 Ferran Latorre 的联系-项目发布 (2017年4月5日)-情感新闻发布 (2017年4月9日): 与探险的开始相吻合。-马德里 SAP 创新论坛 (4月20日): 项目介绍-项目结束 (5月27日): 与峰会的到来同时进行。安置 Seidor 数字平台: 社交网络和品牌网站规模全国 活动描述 超过 1/3 的致命死亡与错误的情感心态做出的错误决定有关。创建一个将人类情感转化为实时数据的设备，帮助费兰 · 拉托雷在 6 次失败的尝试后到达珠穆朗玛峰 Sumimit。情感脉搏，证明了技术为人们服务时的技术价值。
情感脉搏
案例简介：Synopsis Situation Seidor is a Spanish multinational in the technology sector that offers services. As part of their communication plan they partnered with mountaineer Ferran Latorre in his toughest challenge, crown Mt. Everest. The high number of deaths in the Himalaya, and after failing 6 times, Ferran, knew emotions could make him fail a seventh time. Seidor, levareged their techonology and translated it to Emotional Pulse, which helped him take the best decisions. Brief How can we make our complicated technology understandable to the people and other companies? How can this bring media attention with no media investment? How can we make something cold like coding, feel emotional to engage other businesses? To increase the visibility and awareness of the brand among current and potential customers. Associate the brand with values of innovation, reliability, effort, perseverance, and leadership linked to the mountaineer and his challenge. Generate traffic to the Seidor’s website. Strategy IT departments and purchasing departments of medium-sized enterprises (national and international) of all sectors. Approach: In response to the Seidor brief, rather than creating an unconventional communication campaign or a typical PR campaign, we suggested developing and launching a strategic marketing product. Aware of the weight of functional drivers in Seidor customers’ purchasing decisions, we were sure that the technological and reliability factors needed to be intrinsic to the proposal, linked to emotional elements. The fact of not having a media budget was a compelling reason to opt for an alternative and innovative communication formula, able to awaken the interest of the media and encouraging dissemination. Relevancy Emotional Pulse is an empirical demonstration of how emotions can be monitored and translated into technology. This experience is like a real-life demo, to sell the technology to other companies. SEIDOR, the client and I+D company , is now selling these algorithms to other business who can use this information to monitor human emotions; such as: IVF companies (to see when is the best emotional moment for a woman, to fertilize an egg with sperm), gaming companies (to monitor the players emotions and organic reactions), measurement companies (such as Nielsen, to see consumer responses to stimuli). Outcome Business impact - sales, donations, site traffic: 71% increase in new sessions on the brand site; 150.000 visitors to the web app with an average media spent on the web app of 4’15” Response rate: 10% Organic Impressions: 400,219 Consumer awareness: increase of 15 points Media value: €1 500,000, with presence in: 32 digital press media, 6 national daily press and 3 tv channels (including an ad hoc 2:30h TV programme) Increased brand visibility of 15 points Execution Implementation Web app for following the mountaineer in real time: geolocation, climatic variables, vital signs and, for the first time, emotional state. The technological kit consisted of a wearable device that monitored the athlete through sensors like the PPG which provided data on heart rate, blood volume pulse and another EDA sensor, which made it possible to predict variables like stress and excitement. All the data gathered, was sent through the Iridium satellite connection, a satellite communications provider for constant monitoring. Timeline - Mobile Word Congress (March 2017): announcement of the association with Ferran Latorre - Press launch of the project (5 April 2017) - Release of Emotional Press (9 April 2017): coinciding with the start of the expedition. - SAP Innovation Forum Madrid (20 April): Project presentation - End-of-project (27 May): Coinciding with the arrival at the summit. Placement Seidor digital platforms: Social networks and brand website Scale National CampaignDescription Over 1/3 of fatal deaths while climbing, are related to wrong decisions taken with the wrong cemotional mindset. Create a device, that translates human emotions into real time data, to help Ferran Latorre reach Mt. Everest Sumimit after 6 failed attempts. Emotional Pulse, evidences the value of technology when technology is put at people’s service.
Emotional Pulse
案例简介：概要 Situation Seidor 是一家技术部门的西班牙跨国公司，提供服务。作为他们沟通计划的一部分，他们与登山者费兰 · 拉托雷合作，迎接他最艰难的挑战，皇冠山。珠穆朗玛峰。喜马拉雅山的大量死亡，在失败了 6 次后，费兰知道情绪会让他第七次失败。Seidor，levareged 他们的技术，并把它翻译成情感脉冲，这帮助他做出了最好的决定。我们如何让人们和其他公司能够理解我们复杂的技术？没有媒体投资，这怎么能引起媒体的关注？我们如何让像编码这样的事情变得寒冷，让其他企业感到情绪化？在现有和潜在客户中提高品牌的知名度和知名度。将品牌与创新、可靠性、努力、毅力和领导力的价值观联系在一起，与登山者和他的挑战联系在一起。生成 Seidor 网站的流量。 战略 所有部门的中型企业 (国内和国际) 的信息技术部门和采购部门。方法: 作为对 Seidor 简报的回应，我们建议开发和推出战略营销产品，而不是创建非常规的沟通活动或典型的公关活动。意识到功能驱动因素在 Seidor 客户购买决策中的重要性，我们确信技术和可靠性因素需要与提案内在的情感因素联系起来。没有媒体预算的事实是选择替代和创新传播模式的一个令人信服的理由，这种模式能够唤醒媒体的兴趣并鼓励传播。 相关性 情感脉冲是如何监控情绪并将其转化为技术的实证演示。这种体验就像一个真实的演示，将技术卖给其他公司。客户和 I + D 公司 SEIDOR 现在将这些算法出售给其他可以使用这些信息监控人类情绪的企业; 例如: 试管婴儿公司 (看看什么时候是女人最好的情感时刻，用精子受精卵子)，游戏公司(监控玩家的情绪和有机反应)，测量公司 (如尼尔森，看消费者对刺激的反应)。 结果 业务影响 -- 销售、捐赠、网站流量: 品牌网站上的新会议增加了 71%; 150.000 网络应用程序的访问者，平均在网络应用程序上的媒体花费为 4 '15 ”回复率: 10% 有机印象: 400,219 消费者意识: 媒体价值增加 15 分: € 500,000,在 32 个数字媒体、 6 个全国日报和 3 个电视频道 (包括一个特设的 2:30 电视节目) 增加了 15 分的品牌知名度 执行 实时跟踪登山者的实施 Web 应用程序: 地理位置、气候变量、生命体征，以及第一次情绪状态。该技术套件由一个可穿戴设备组成，该设备通过 PPG 等传感器监测运动员，PPG 提供心率、血容量、脉搏和另一个 EDA 传感器的数据, 这使得预测压力和兴奋等变量成为可能。所有收集的数据都是通过铱卫星连接发送的，铱卫星连接是一个卫星通信提供商，用于不断监测。时间线-移动词汇大会 (2017年3月): 宣布与 Ferran Latorre 的联系-项目发布 (2017年4月5日)-情感新闻发布 (2017年4月9日): 与探险的开始相吻合。-马德里 SAP 创新论坛 (4月20日): 项目介绍-项目结束 (5月27日): 与峰会的到来同时进行。安置 Seidor 数字平台: 社交网络和品牌网站规模全国 活动描述 超过 1/3 的致命死亡与错误的情感心态做出的错误决定有关。创建一个将人类情感转化为实时数据的设备，帮助费兰 · 拉托雷在 6 次失败的尝试后到达珠穆朗玛峰 Sumimit。情感脉搏，证明了技术为人们服务时的技术价值。
Emotional Pulse
案例简介：Synopsis Situation Seidor is a Spanish multinational in the technology sector that offers services. As part of their communication plan they partnered with mountaineer Ferran Latorre in his toughest challenge, crown Mt. Everest. The high number of deaths in the Himalaya, and after failing 6 times, Ferran, knew emotions could make him fail a seventh time. Seidor, levareged their techonology and translated it to Emotional Pulse, which helped him take the best decisions. Brief How can we make our complicated technology understandable to the people and other companies? How can this bring media attention with no media investment? How can we make something cold like coding, feel emotional to engage other businesses? To increase the visibility and awareness of the brand among current and potential customers. Associate the brand with values of innovation, reliability, effort, perseverance, and leadership linked to the mountaineer and his challenge. Generate traffic to the Seidor’s website. Strategy IT departments and purchasing departments of medium-sized enterprises (national and international) of all sectors. Approach: In response to the Seidor brief, rather than creating an unconventional communication campaign or a typical PR campaign, we suggested developing and launching a strategic marketing product. Aware of the weight of functional drivers in Seidor customers’ purchasing decisions, we were sure that the technological and reliability factors needed to be intrinsic to the proposal, linked to emotional elements. The fact of not having a media budget was a compelling reason to opt for an alternative and innovative communication formula, able to awaken the interest of the media and encouraging dissemination. Relevancy Emotional Pulse is an empirical demonstration of how emotions can be monitored and translated into technology. This experience is like a real-life demo, to sell the technology to other companies. SEIDOR, the client and I+D company , is now selling these algorithms to other business who can use this information to monitor human emotions; such as: IVF companies (to see when is the best emotional moment for a woman, to fertilize an egg with sperm), gaming companies (to monitor the players emotions and organic reactions), measurement companies (such as Nielsen, to see consumer responses to stimuli). Outcome Business impact - sales, donations, site traffic: 71% increase in new sessions on the brand site; 150.000 visitors to the web app with an average media spent on the web app of 4’15” Response rate: 10% Organic Impressions: 400,219 Consumer awareness: increase of 15 points Media value: €1 500,000, with presence in: 32 digital press media, 6 national daily press and 3 tv channels (including an ad hoc 2:30h TV programme) Increased brand visibility of 15 points Execution Implementation Web app for following the mountaineer in real time: geolocation, climatic variables, vital signs and, for the first time, emotional state. The technological kit consisted of a wearable device that monitored the athlete through sensors like the PPG which provided data on heart rate, blood volume pulse and another EDA sensor, which made it possible to predict variables like stress and excitement. All the data gathered, was sent through the Iridium satellite connection, a satellite communications provider for constant monitoring. Timeline - Mobile Word Congress (March 2017): announcement of the association with Ferran Latorre - Press launch of the project (5 April 2017) - Release of Emotional Press (9 April 2017): coinciding with the start of the expedition. - SAP Innovation Forum Madrid (20 April): Project presentation - End-of-project (27 May): Coinciding with the arrival at the summit. Placement Seidor digital platforms: Social networks and brand website Scale National CampaignDescription Over 1/3 of fatal deaths while climbing, are related to wrong decisions taken with the wrong cemotional mindset. Create a device, that translates human emotions into real time data, to help Ferran Latorre reach Mt. Everest Sumimit after 6 failed attempts. Emotional Pulse, evidences the value of technology when technology is put at people’s service.
情感脉搏
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