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案例简介:
案例简介:奥美香港出品新广告策划,必胜客与香港餐厅镛记合作,推出限量版烧鹅披萨饼。
必胜客×镛记联名款——炭火飞天烧鹅Pizza
案例简介:
必胜客×镛记联名款——炭火飞天烧鹅Pizza
案例简介:奥美香港出品新广告策划,必胜客与香港餐厅镛记合作,推出限量版烧鹅披萨饼。
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必胜客×镛记联名款——炭火飞天烧鹅Pizza
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疫情之下,香港餐饮业境况艰难。奥美香港全新策划广告活动中,融合了中西美食,推出必胜客镛记联名限量版——炭火飞天烧鹅披萨,再配上蒜蓉面包。 这款披萨的配料是镛记烧鹅,加上奶酪、韭菜、红洋葱、辣椒、红辣椒和胡辣酱。在正式推出前,品牌还将镛记展示橱窗里的烧鹅换成了披萨盒。 CREDITS Pizza Hut: Wendy Leung – Marketing Director Yoyo Lam – Marketing Manager Karen Shea – Assistant Marketing Manager Ogilvy: John Koay – Executive Creative Director Amy Cheng – Associate Creative Director Jo Wong – Senior Art Director Adrienne Andaya – Senior Art Director Alex Colgan – Copywriter Wayne Tang – Art Director Yuli Setiadi - Executive Group Director Vincent Lam – Group Account Director Rachel Tsui – Account Manager Clover Yuen – Senior Account Executive Ray Lam – Content Lead Jim Wong – Content Strategist Ricky Chung – Content Specialist Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'. 来源: Campaign Asia-Pacific 标签 奥美 必胜客 镛记 烧鹅 pizza Weibo 0 Weixin 0 whatsapp 0 whatsapp 0 Facebook 0 linkedin 0
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项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
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创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点,抢占行业趋势红利
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