Honda’s Happy Honda Days holiday campaign features two new TV spots – one for sedans (featuring the Civic Sedan, Civic Hatch and Accord), and another for SUVs (featuring the HR-V, CR-V, Passport and Pilot SUVs) – each exploring a fun-filled, holiday wrapped paper world that leads to the holiday gift of a new Honda.The integrated 2019 Happy Honda Days campaign includes TV, social, digital banners, print and radio and illustrates Honda’s conviction to making holiday dreams come true and imagination to life. Happy Honda Days 2019 also marks the first time Honda is running creative on Pinterest, for a sales campaign. We’ve included details on the social component of the campaign, as well how Honda brought this all to life below.The Happy Honda Days social campaign uses the wrapping paper visuals from the TV campaign creative, resulting in seven six-second socially optimized videos. For the first time, Honda is leveraging Pinterest for a sales event, tapping into the visual nature that platform provides. In order to create Honda’s holiday magic, more than 30 bespoke wrapping paper designs were created. Fusing handmade design, stop motion animation and CGI cars, Honda has created a truly unique holiday backdrop. Entire hand-built paper environments were shot with motion-control, then tracked and comped the CG cars in post to create a cohesive world and a seamless flow of action, capturing the tactile, organic quality of how paper really behaves.CreditsClient: HondaAgency: RPAEVP / Chief Creative Officer: Joe BaratelliSVP / Chief, Creative Development: Jason SperlingAssociate Creative Director: Kirk WilliamsAssociate Creative Director: Paul FungSenior Art Director: Juarez RodriguesSenior Art Director: Hide KonishiCopywriter: Anthony CardenasEVP / Chief Production Officer: Gary PaticoffSVP / Director, Video Production: Isadora CheslerSenior Producer: Whitney YoungVP / Director, Business Affairs: Maria Del’HommeSenior Business Affairs Manager: Andy RecaldeEVP / Chief Client Officer: Brett BenderSVP / Group Account Director, Honda Regional Marketing: Fern McCaffrey VP / Account Director: Jane LoSassoAccount Supervisor: Rachel SingerAccount Executive: Kelly HuSenior Program Manager: George GallucciProject Manager: Erica GoitiaProduct Information Manager: Marco FantoneSenior Product Information Specialist: Brian JohnsonProduct Information Specialist: Marius StellyProduct Information Coordinator: Alvin DharmawanProduction Co: HornetDirector: Peter Sluzska & Sam Mason Executive Producer: Hana Shimizu Development Producer: Kristin Labriola Producer: Matt CreedenEditor: Sam StulinProduction Coordinator: Riley SpencerStoryboard Artist: Carlos Ancalmo, Maria Chou, David Reuss, Randeep Katari Designers: Kim Dulaney, JJ Kim, Allison Abitbol, Natalie Labarre, Ashely Le QuereProducer: Joel KretschmanDirector of Photography: Ivan AbelVFX Supervisor: Eric LaneMotion Control Operator: Richard CoppolaGaffer: Michael YetterBB Electric: Chris ClarkeKey Grip: Garrett Cantrell, Balz BiellmannBB Grip: Kevin Bacon, Bill Hilferty, Paul BollesAnimator(s): Pete List, Matt Christensen, Maxwell SorensenStop Motion Riggers: Tom McDonald, Patrick Zung, Brian Haimes, Maxwell Sorensen,Pete Erickson, Matt Scharenbroich Scenic Artist: Camille LabarreScreen Printing: Kingsland PrintingProd. Assistant(s): Tim Kuhl, Colin WilliamsCG Lead: Eric LaneAnimator: Jordan Blit, Eric Chou, David Lee, Anderson Ko, Stephen MannCompositor: Fred Kim, Herculano Fernandes, Aaron Baker, Manu GaulotModeler: Ivan JoyCG Layout Artist: Kwan AuPre-Viz: Paolo CogliatiRigger: Jared EngLighting & Rendering: Cristina Ku, Kwan AuLook Development: Cody Chen, Orges Kokoshari2D Animator: Ty Enos, Mayuhk Goswami, Yunho ParkCompositor: Ted WigginTelecine: MPCColorist – Kristopher Smale Executive Producer - Meghan Lang Producer - Sasha PaceSound Design: Antfood Music & SoundECD: Wilson BrownEP: Sue LeeProducer: Trevor Haimes Sound Designer: Yuta EndoRecord & Mix: Lime StudiosExecutive Producer: Susie Boyajan Mixer: Dave WaggFinishing & Delivery: UnionEvan Guidera - Flame ArtistLogan Aries - Finishing Producer Michael Raimondi - Managing Partner