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洛杉矶LGBT中心: 什么是爱?由RPA
案例简介:
洛杉矶LGBT中心: 什么是爱?由RPA
案例简介:
Los Angeles LGBT Center: What's Love? by RPA
案例简介:
Los Angeles LGBT Center: What's Love? by RPA
案例简介:
洛杉矶LGBT中心: 什么是爱?由RPA
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Los Angeles LGBT Center: What's Love? by RPA
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National Coming Out Day is 11 October, and even though acceptance of the LGBTQ+ community has come a long way, coming out is still a big deal and not an easy process. The Los Angeles LGBT Center has created a powerful video highlighting how family acceptance is critical to the mental health and well-being of LGBTQ+ youth.The video, created by agency RPA and directed by Station Film’s Lena Beug, uses an emotional cover of a Tina Turner’s What’s Love Got to Do With It? performed by Rose Cousins (the use of which was donated by the publishers), as the propelling theme.The video puts parents at the center of the conversation around coming out and tells the story of teens who aren’t afforded the luxury of ‘stereotypical’ teenage heartbreak – heartbreak at the hands of an unrequited teenage crush or being left out of the “cool kid” club at school. Their heartbreak is the disappointment and rejection of their parents, shown in the sadness and hurt in their. In the second part, the tone is more upbeat, as parents are shown being accepting and loving of their children through the coming out process.CreditsClient: Los Angeles LGBT CenterDirector of Marketing & Communications: Kelly FreterDirector of Strategic Initiatives: Alan AcostaAgency: RPASVP/Chief, Creative Development: Jason SperlingCD/Copywriter: Krystle MullinCD/Art Director: Ariel ShukertSVP/Director of Video Production: Isadora CheslerAssociate Digital Producer: Wynt CurlianoVP, Director Business Affairs: Maria Del HommeBusiness Affairs Manager: Bianca VillasenorAccount Supervisor: Tyler BrockingtonManager, Digital Strategy: Hanna SamadSupervisor, Digital Strategy: Tyler SweeneyIntern, Digital Strategy: Hannah MessnerIntern, Art Direction: Ashley CardwellVP/Director, Public Relations: Britt McCollPublic Relations Supervisor: Sara MorganProduction Company: Station FilmDirector: Lena Beug Executive Producer: Caroline GibneyLine Producer: Julie LeeDP: Wyatt TrollCasting Director: Shane Liem Editorial: Union EditorialEditor “What’s Love”, NY: Christopher HuthExecutive Producer, NY: Caryn MacleanSenior Producer, NY: Susan MotamedAssistant Editor, NY: Jean Taylor CassidySenior Producer, NY: Logan AriesGraphic Artist, LA: Mannix Rickenbacher Online Artist, LA: Carolyn Woods Sound Engineer Mixer, LA: Milos Zivkovic“BTS/Auditions Social Contentl” Editor, LA:Managing Partner: Michael RaimondiExecutive Producer, LA: Joe Ross Telecine: Electric Theatre CollectiveTelecine Artist, UK: Ruth WardelColour Producer, UK: Oliver Whitworth Executive Producer, LA: Kate HitchingsSinger/Performance: Rose CousinsPublishers/Songwriters:“What’s Love Got to do with it?” Terry Britten & Graham Lyle
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