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案例简介:EntrySummary 奥迪的大部分新的大脑功能是关于提高司机的安全性,有大量证据表明,这种技术降低了事故和人命损失的风险。所以我们选择用一种迷人、神奇的方式来戏剧化安全感。解决办法是用小丑作为各种道路愚蠢的原因,这种技术可以保护你免受这种情况的影响。或者正如我们所说,奥迪技术让你成为 “小丑样张”。 简要解释 道路上到处都是小丑。但对奥迪司机来说,这不是问题。这部电影的特点是一队喜剧角色用他们的滑稽动作来摧毁他们崩溃的汽车,并在道路上造成严重破坏。一系列奥迪车型凭借其高科技安全能力平静地避免灾难。这些技术包括奥迪 pre sense city 、交叉交通后辅助、 quattro 全轮驱动、矩阵 LED 亮点、自适应巡航控制和奥迪侧辅助。最终,新奥迪 A8 豪华轿车在标语 “奥迪技术” 之前,在两辆小丑汽车之间展示了它的公园辅助功能。小丑证明。
案例简介:EntrySummary The majority of Audi's new brains features were about improving driver safety and there is considerable evidence that such technologies reduce the risk of accidents and loss of human life. So we chose to dramatise the feeling of safety in a charming, magical way. The solution was to use clowns as the cause of all kinds of road silliness that the technology would protect you from. Or as we put it Audi technology made you 'Clown proof'. BriefExplanation The roads are full of clowns. But for Audi drivers it isn’t an issue. This film features a troupe of the comic characters taking to their collapsing cars and causing havoc on the roads with their antics. A range of Audi models calmly avert disaster with their hi-tech safety capabilities. The technologies include Audi pre sense city, cross traffic rear assist, quattro all-wheel-drive, Matrix LED highlights, adaptive cruise control and Audi side assist. Eventually, the new Audi A8 luxury saloon parks up, showcasing its park assist feature, between two clown cars, before the tagline ‘Audi Technology. Clown Proof’.
小丑 | Clowns
案例简介:EntrySummary 奥迪的大部分新的大脑功能是关于提高司机的安全性,有大量证据表明,这种技术降低了事故和人命损失的风险。所以我们选择用一种迷人、神奇的方式来戏剧化安全感。解决办法是用小丑作为各种道路愚蠢的原因,这种技术可以保护你免受这种情况的影响。或者正如我们所说,奥迪技术让你成为 “小丑样张”。 简要解释 道路上到处都是小丑。但对奥迪司机来说,这不是问题。这部电影的特点是一队喜剧角色用他们的滑稽动作来摧毁他们崩溃的汽车,并在道路上造成严重破坏。一系列奥迪车型凭借其高科技安全能力平静地避免灾难。这些技术包括奥迪 pre sense city 、交叉交通后辅助、 quattro 全轮驱动、矩阵 LED 亮点、自适应巡航控制和奥迪侧辅助。最终,新奥迪 A8 豪华轿车在标语 “奥迪技术” 之前,在两辆小丑汽车之间展示了它的公园辅助功能。小丑证明。
小丑 | Clowns
案例简介:EntrySummary The majority of Audi's new brains features were about improving driver safety and there is considerable evidence that such technologies reduce the risk of accidents and loss of human life. So we chose to dramatise the feeling of safety in a charming, magical way. The solution was to use clowns as the cause of all kinds of road silliness that the technology would protect you from. Or as we put it Audi technology made you 'Clown proof'. BriefExplanation The roads are full of clowns. But for Audi drivers it isn’t an issue. This film features a troupe of the comic characters taking to their collapsing cars and causing havoc on the roads with their antics. A range of Audi models calmly avert disaster with their hi-tech safety capabilities. The technologies include Audi pre sense city, cross traffic rear assist, quattro all-wheel-drive, Matrix LED highlights, adaptive cruise control and Audi side assist. Eventually, the new Audi A8 luxury saloon parks up, showcasing its park assist feature, between two clown cars, before the tagline ‘Audi Technology. Clown Proof’.
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小丑 | Clowns
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基本信息
- 广告战役: #奥迪-影视-eec12#
- 广告品牌: 奥迪
- 发布日期: 2000
- 行业领域: 汽车/工具
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
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获得奖项:
- Cannes Lions 2019 铜奖 创意实效(Long-term Creative Effectiveness)
- Cannes Lions 2018 金奖 影视(TV / Cinema > Automotive)
- Cannes Lions 2018 铜奖 影视制作(Use of Licensed / Adapted Music)
- Cannes Lions 2018 铜奖 影视制作(Sound Design)
- Cannes Lions 2018 入围 影视制作(Production Design / Art Direction)
- Cannes Lions 2018 入围 影视制作(Cinematography)
- Cannes Lions 2018 入围 影视制作(Editing)
- Clio 2018 入围 影视技术(Direction)
- Design and Art Direction 2018 石墨铅笔 影视广告(TV Commercials 61-120 seconds)
- Design and Art Direction 2018 石墨铅笔 影视广告(Cinema Commercials 61-120 seconds)
- Design and Art Direction 2018 木铅笔 影视广告制作(Direction for Film Advertising)
- Design and Art Direction 2018 木铅笔 影视广告制作(Use of Music for Film Advertising)
- The One Show 2018 金铅笔 影视(Television / Long Form - Single)
- The One Show 2018 金铅笔 影视(Cinema Advertising)
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