Nakamura.ke, the world’s first glow-in-the-dark ramen pop-up, worked with Huge as its creative technology partner to launch the new dining experience, which offers a living theater (interactive) dining experience for consumers. Zoo as Zoo—the Atlanta-based avant garde design studio is behind Nakamura.ke.The ramen shop experience debuted in two Atlanta locations and will then go on to tour LA and Sydney. The first piece of in-store creative, titled 'Living Portraits,' allows guests to interact with three 50-inch interactive portraits of the waiting staff throughout the space. The second is the creation of an blacklight AR-enabled zine, whose 50 pages contain the menu, credits and program for the glow-in-the-dark experience, by leveraging Apple ARKit and Google ARCore in browser.Living Portraits is an interactive art installation by Frank Nitty 3000, the artist known for his surreal portraits, that reacts to the restaurant-goers’ proximities to each portrait. When close enough, the portraits create a parallax effect between the original art and the user. The Portraits feature the actual waitresses and waiters at the restaurant, who are real-life actors. The pages of the AR Menu Zine are full of art that obscure URLs (CTAs) that, when visited, trigger ambient AR experiences, bringing the menu to life with pop-up renderings of each dish.CreditsWork: “Living Portraits” and “Menu Zine”Agency: Huge.Global Chief Design Officer: Derek FridmanDesign Director: John FergusonExecutive Creative Director: Matt ManleyVisual Designer: Sunny LeeSenior Visual Designer: Natalya Yampolsky